MARKETING - MAJOR AND MINOR

student presenting in front of class

Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing student, you will learn how to access real-time information, analyze data, solve problems and communicate results. You will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion and distribution.

Plus, Marketing majors have the opportunity to further specialize with concentrations in Digital Marketing and in Business Development.

A minor will supplement a business degree by providing you more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in marketing.

Earning a Major

You must complete the core curriculum and the business curriculum, along with the two required Marketing courses plus four Marketing electives.

Earning a Concentration

In addition to completing the requirements for a Marketing major, you can also earn a concentration in either Business Development or Digital Marketing by completing three courses listed below.

Earning a Minor

You must complete the core curriculum and the business curriculum plus your major requirements, along with three Marketing courses. You must take either MKT 2197 (Marketing Research) or MKT 2120 (Buyer Behavior). Note: CHE 2900 (Global Pharmaceutical Industry) will count toward this minor.

REQUIRED COURSES

Description: The principal internal and external procedures used in collecting, processing, and evaluating both quantitative and qualitative data; research design; management of information for decision making.

  • Prerequisites: (VSB 2008 (concurrency) and VSB 2020 or MKT 1137 or SBI 3006) and (MAT 1430 (concurrency) or MAT 1235 (concurrency))
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: Writing Enhanced Requirement

Description: Analytic procedures to understand and integrate effective policies applied to demand, product research, channel selection and development, promotion, and pricing on both domestic and international levels; concentration on decision making.

  • Prerequisites: VSB 2008 and VSB 2020 and VSB 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: Writing Enhanced Requirement


 

ELECTIVE COURSES

Four of the following elective courses: 

Description: Development and attainment of organizational goals within the framework of human behavior and its relationship to marketing. Theory from psychology, sociology, and social psychology, with emphasis on application to marketing problems in consumer and industrial environments.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE

Description: Management of marketing communications within organizations; role of marketing communication for branding; understanding environments for marketing communications; development of messaging and media channels; assessment of the impact of the integrated marketing communications on consumer behavior and society as a whole.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2016, Fall 2015, Fall 2014, Fall 2013
  • CRSE Attributes: NONE

Description: Stresses the skills and professionalism required in intensely competitive selling environments in global markets. This course concentrates on complex consultative selling processes required in business-to-business relationships.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE

Description: Policies and procedures for managing a business development organization; the role and characteristics of the business development function; techniques for selecting, training, supervising, and evaluating business development personnel including ethical and legal considerations.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Spring 2020, Fall 2019, Spring 2019, Fall 2018
  • CRSE Attributes: NONE

Description: Application of marketing principles to service organizations; differences between goods and services marketing and how these differences influence marketing strategy and the tactical design of the marketing mix variables.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Spring 2017, Spring 2016, Spring 2015, Spring 2014
  • CRSE Attributes: NONE

Description: Essentials of effective, innovative sports marketing practices, activities, techniques. Lectures, readings, guest speakers, trade publications, field experience.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2012, Fall 2011, Spring 2011, Fall 2010
  • CRSE Attributes: NONE

Description: Covers analytics skills necessary for marketing decision making; adds experience with SAS JMP, Google Analytics and Adwords (certifications earned in course), advanced Excel functionality, and other analytical techniques to reflect marketplace changes.

  • Prerequisites: VSB 2020 and VSB 2006 and VSB 2008
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE

Description: The world market and its implications for global marketing; the relationships of imports and exports to policies; impacts of major national cultures on foreign marketing communications and business development programs will be researched through multiple sources.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 30068
  • Credit Hours: 3
  • Last Offered: Fall 2020, Fall 2019, Fall 2018, Spring 2018
  • CRSE Attributes: NONE

Description: Understand social media interactions, examine the various social media channels available to marketers, learn how to build social marketing strategies, and practice how to track their effectiveness.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019
  • CRSE Attributes: NONE

Description: Covers digital marketing skills: search engine optimization (SEO), search engine marketing (SEM), e-mail, Social Media, and Mobile marketing. Uses on-line simulation to develop SEM skills.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE

Description: Contemporary issues and topics which affect a firm's marketing strategies.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Fall 2019, Spring 2019, Fall 2018
  • CRSE Attributes: NONE

Description: Study of elected topics in Marketing including discussion and lecture materials prepared and presented by individual students. Topics to be announced each semester, when seminar is offered.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Spring 2017, Fall 2016, Fall 2015, Fall 2014
  • CRSE Attributes: NONE


 

REQUIRED COURSES FOR BUSINESS DEVELOPMENT CONCENTRATION

Description: Stresses the skills and professionalism required in intensely competitive selling environments in global markets. This course concentrates on complex consultative selling processes required in business-to-business relationships.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE

Description: Policies and procedures for managing a business development organization; the role and characteristics of the business development function; techniques for selecting, training, supervising, and evaluating business development personnel including ethical and legal considerations.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Spring 2020, Fall 2019, Spring 2019, Fall 2018
  • CRSE Attributes: NONE


MKT 2120 - Buyer Behavior OR MKT 2349 - Top: Sales for Social Impact


 

REQUIRED COURSES FOR DIGITAL MARKETING CONCENTRATION

Description: Covers analytics skills necessary for marketing decision making; adds experience with SAS JMP, Google Analytics and Adwords (certifications earned in course), advanced Excel functionality, and other analytical techniques to reflect marketplace changes.

  • Prerequisites: VSB 2020 and VSB 2006 and VSB 2008
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE

Description: Covers digital marketing skills: search engine optimization (SEO), search engine marketing (SEM), e-mail, Social Media, and Mobile marketing. Uses on-line simulation to develop SEM skills.

  • Prerequisites: VSB 2020 or MKT 1137 or SBI 3006
  • Credit Hours: 3
  • Last Offered: Fall 2020, Spring 2020, Fall 2019, Spring 2019
  • CRSE Attributes: NONE


MKT 2285 - Social Media Marketing OR MKT 2349 Top: Advanced Digital Marketing


The Clay Center at VSB/ O’Donnell Center for Professional Development
Bartley 1054
The Clay Center Team/O’Donnell Center Team

Office Hours: Monday - Friday 8 a.m. - 5 p.m.