MARKETING - MAJOR AND MINOR

student presenting in front of class

Marketing is the lifeline that connects organizations with consumers. The discipline covers a broad range of areas from knowledge of human behavior and market research to strategy and creative expression to drive a desired outcome. As a Marketing student, you will learn how to access real-time information, analyze data, solve problems and communicate results. You will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion and distribution.

Plus, Marketing majors have the opportunity to further specialize with concentrations in Digital Marketing and in Business Development.

A minor will supplement a business degree by providing you more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in marketing.

EARNING A MAJOR

You must complete the core curriculum and the business curriculum, along with the two required Marketing courses plus four Marketing electives.

EARNING A CONCENTRATION

In addition to completing the requirements for a Marketing major, you can also earn a concentration in either Business Development or Digital Marketing by completing three courses listed below.

EARNING A MINOR

You must complete the core curriculum and the business curriculum plus your major requirements, along with three Marketing courses. You must take either MKT 2197 (Marketing Research) or MKT 2120 (Buyer Behavior). 

CHE 2900 (Global Pharmaceutical Industry) will count toward this minor.

Note: Starting Class #2025, all VSB minors, including  MKT minor, require three unique courses to complete the minor requirements.

REQUIRED COURSES

MKT 2197 - Marketing Research

Description:
The principal internal and external procedures used in collecting, processing, and evaluating both quantitative and qualitative data; research design; management of information for decision making.
Prerequisites:
(VSB 2008 (concurrency) and VSB 2020 or MKT 1137 or SBI 3006) and (MAT 1235 (concurrency) or MAT 1430 (concurrency) or STAT 1235 (concurrency) or STAT 1430 (concurrency))
Credit Hours:
3
Last Offered:
Fall 2021, Spring 2021, Fall 2020, Spring 2020
CRSE Attributes:
Writing Enhanced Requirement


 

ELECTIVE COURSES

Four of the following elective courses: 

MKT 2349 - Cont. Topics in Marketing

Description:
Contemporary issues and topics which affect a firm's marketing strategies.
Prerequisites:
VSB 2020 or MKT 1137 or SBI 3006
Credit Hours:
3
Last Offered:
Fall 2020, Fall 2019, Spring 2019, Fall 2018
CRSE Attributes:
NONE


 

REQUIRED COURSES FOR BUSINESS DEVELOPMENT CONCENTRATION


MKT 2120 - Buyer Behavior OR MKT 2349 - Top: Sales for Social Impact


 

REQUIRED COURSES FOR DIGITAL MARKETING CONCENTRATION


MKT 2285 - Social Media Marketing OR MKT 2349 Top: Advanced Digital Marketing


The Clay Center at VSB/ O’Donnell Center for Professional Development
Bartley 1054
The Clay Center Team/O’Donnell Center Team

Office Hours: Monday - Friday 8 a.m. - 5 p.m.