Marketing & Business Law at VSB is home to a community of thought leaders with a reputation for competitive, diverse, and socially-responsible academic programs and cutting-edge research. In particular, the department is nationally recognized for its contributions to public policy research, which is carried out in support of VSB's esteemed Center for Marketing and Consumer Insights.
VSB Marketing & Business Law faculty publish in journals including the Journal of Advertising, Journal of Marketing, Journal of Retailing, Journal of Services Marketing, Psychology & Marketing, Journal of Public Policy & Marketing, American Journal for Public Health, Journal of Consumer Affairs, Journal of Business Ethics, Journal of Business Research, Journal of Advertising Research, Journal of International Marketing Review, and International Marketing Review.
Beginning immediately students will be able to customize their marketing degree with a concentration in Business Development. The Business Development concentration will prepare students for successful sales careers by fine tuning their communication skills, teaching them persuasive sales techniques and building soft skills to develop strong business relationships. The course requirements for the Business Development concentration include Professional Selling, Business Development Leadership and either Buyer Behavior or Sales for Social Impact. Students from the class of 2021 and beyond will also be able to select a concentration in Digital Marketing. The Digital Marketing concentration course requirements include Digital Marketing, Marketing Analytics and Advanced Digital Marketing.
A major area of innovation for Marketing & Business Law at VSB is in the development and application of cross-functional pedagogical approaches. For example, marketing and management faculty collaborate to team-teach a course called "Competitive Effectiveness." Such a multidisciplinary approach provides both faculty and students with the opportunity to critically examine topics more deeply and from broader perspectives.
VSB faculty members have a variety of resources at their disposal to enhance classroom teaching. Several types of electronic resources and web simulations are routinely incorporated into coursework, and faculty members regularly consult with VSB's corporate partners to ensure that the curriculum is relevant and reflects global business practice. These corporate partners, including Proctor and Gamble, Vanguard, Merck, and the International Advertising Association, also serve as guest speakers.
Marketing & Business Law at VSB offers a BBA with a major or minor concentration in marketing and a minor in business law and corporate governance. A marketing concentration is also offered within the Vilanova MBA Program. Marketing & Business Law faculty members embrace team teaching and cross-functional approaches and utilize technology and corporate partnerships to create a learning environment that prepares students for prestigious positions in the global workforce.