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The University Logos and Hierarchy

University Logo

The Villanova University Primary Mark has two components: the University crest and the logotype (typeface).

The word “University” has been carefully sized and letter spaced underneath the word “Villanova.” These two components are in a fixed relationship, and should not be altered, modified or repositioned in any way. Additionally, the crest should not appear separately from the words Villanova University, but work as one unit to create the logo.


Logo Minimum Size Requirements

The Villanova University logo may be scaled proportionately to fit everything from directional signage to small brochures. The round crest is the defining element because of its intricate design details. To ensure successful reproduction, the crest should not be reproduced smaller than ½ inch high.

Logo Clearspace

To ensure its integrity and visibility, the Villanova University logo and the Villanova “V” should be kept clear of competing text, images and graphics. The logos must be surrounded by an adequate clearspace—in any given format, a space equal in size to the height of the word “University”, as shown below.

Logo Usage Requirements

Do not place on backgrounds or images that hinder the readability of the logo

Do not place in a shape that could be thought of as part of the logo

Do not use a color for the logo other than Villanova Blue, black, or white

Do not skew, stretch, or tilt

DO not rearrange the elements in the logo

Do not put images on top of the logo

Do not place additional wording in a location that will be seen as part of the logo

If you have questions about which mark is most appropriate, please contact University Communication and Marketing’s Creative Services department at or telephone 610-519-4275.

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