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Branding & Visual Identity Guidelines

Dear Villanova Community,

As we’ll all agree, the Villanova experience is unique and powerful. Our Augustinian Catholic tradition is the foundation of a community where students learn to think critically, act compassionately and succeed while serving others. Villanova is well positioned to stand shoulder-to-shoulder with the nation’s elite academic institutions.
Telling a succinct and consistent story, through a shared visual identity and language, is critical to the University’s continued success. And that’s where your help is needed – to consistently tell the Villanova Story across all communication platforms.

The Villanova University Brand Guidelines outline Villanova’s visual identity. Included are usage guidelines regarding the University’s primary, secondary and College marks, as well as color and typeface recommendations. 

Please join me, the Office of the President and the entire Villanova communications team in using these guidelines to embrace and promote a unified Villanova University identity.


Ann Diebold
Vice President, University Communication and Marketing


Request a Branded Wall Design

This describes the process to handle requests for wall design featuring University branded elements—images, logos, graphics, quotations—in highly-trafficked public spaces on campus.

Web Image and Style Specifications Guide

This includes the image and style specifications – as well as best use scenarios – to help you properly utilize the various components available on your webpages using the new university template.

Video Creation Guide

The following checklist is a guide for creating video content at Villanova University.

Endorsements and Use of Villanova's Names and Marks - Summary

This summary is a guide for Villanova faculty, staff, students and any other person or entity seeking to use Villanova’s Names or Marks.

Request a VU logo

You will be directed to an online form that is tied to the Marketing department's job request system. You must be on campus, or logged in to our gateway, to access this form.

Visual Identity Guidelines

This page will provide guidelines for use of our University color palette, logos, and messaging.

The University Logos and Hierarchy

This section will outline the suite of approved logos that are available to the Villanova community.