Visual Identity Guidelines
The Villanova University visual identity is the graphic identifier of the University and should inform all print and electronic communication for both internal and external audiences. Using a clear, consistent visual identity for Villanova will promote awareness and recognition of the University across all audiences.
The visual identity encompasses four elements:
1) University-approved logos
2) A graphic design
3) Typography
4) University-approved color
Examples of communication vehicles include, but are not limited to, magazines, newsletters, brochures; stationery; banners and signage; electronic and print invitations and electronic and print ads. In each of these instances the designed communication vehicle must possess the University’s visual identity.
The University colors are blue and white, with Pantone 281 as our signature blue color. The University also uses a gold accent color for special events and announcements. Pantone 871 is our signature gold metallic, and Pantones 8003 and Warm Gray 6 are flat equivalent options.
The University also has a secondary color palette consisting of six hues that complement our signature colors. If colors outside of the primary colors are to be used we strongly suggest the use of the provided secondary palette.
Athletic Light Blue (Pantone 298) is a color specified for use with the Athletic logos and is to be used primarily with print material for the University’s Athletic Department. When used, it used it can ONLY appear in 10% of any design.
Marketing can assist you with color questions concerning the secondary palette or the Athletic Light Blue. Please email creatives@villanova.edu.
Villanova Signature Blue
Pantone 281
CMYK
C:100
M: 90
Y: 31
K: 35
RGB
R: 0
G: 32
B: 92
HTML HEX #: 231f20
Metallic Accents
Pantone 871
CMYK
C: 20
M: 25
Y: 60
K: 25
RGB
R: 163
G: 145
B: 97
HTML HEX #: a39161
Pantone 281
CMYK
C: 30
M: 25
Y: 40
K: 20
RGB
R: 152
G: 148
B: 130
HTML HEX #: 989482
The Goudy (serif) and Gotham (san-serif) font families are the recommended typefaces for all University communication materials. Either font family may be used in print or digital formats for headlines, body copy, or other text.
Acceptable substitute typefaces used in a limited manner, such as in a Word document, would be Times New Roman (serif) and Arial (san-serif).
Marketing can assist you with font questions. Please email creatives@villanova.edu.
To assist you in concise and consistent writing of the Villanova message, University Communication and Marketing has provided a Villanova Style Guide on the University Communication and Marketing pages of the Villanova website. Please go to University Communication and Marketing's editorial style guide for any additional editorial style questions.
Brand Platform—The Villanova Experience
Restless hearts and rigorous minds create wisdom to shape the world. The Villanova University experience melds intellect and spirituality. Villanova’s Augustinian Catholic community urges self-exploration while rejecting selfcenteredness. The Villanova journey yields ambition with a sense of mission; intellect inspired by faith. The result: Villanova attracts and forges world changers—people who create positive change everywhere life takes them.
What Makes Villanova Distinctive?
What sets Villanova University apart is its Augustinian Catholic intellectual tradition, which is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. Villanova prepares students to become ethical leaders who create positive change everywhere life takes them.
Augustinian Catholic Education
Villanova University’s Augustinian Catholic intellectual tradition is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others.
Reasons to Go Nova
All of the following reasons to join the Villanova University community are compelling on their own, and together they create an experience that is greater than the sum of its parts. These reasons, taken as a whole, make the Villanova experience unique and powerful.
Academic Excellence
At Villanova, students are challenged by a rigorous academic experience rooted in the liberal arts and shaped by a community where students and professors are partners in learning.
Strong Community
Villanova’s welcoming community shares a responsibility to uphold the ideals of Saint Augustine: truth, unity and love. This environment helps students grow intellectually, professionally and spiritually, and challenges them to reach their full potential.
Personal Attention
The Villanova community is dedicated to providing a caring, personalized learning environment that fosters students’ intellectual and spiritual well-being.
Service to Others
Villanova’s Augustinian Catholic intellectual tradition challenges students to enrich their own lives by working for those in need. Academic and service programs allow students to use their knowledge, skills and compassion to better the world around them.
Foundation for Lifelong Success
The Villanova experience develops both the heart and the mind. It prepares students to become ethical leaders who create positive change everywhere life takes them.
Boilerplate
About Villanova University: Since 1842, Villanova University’s Augustinian Catholic intellectual tradition has been the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. There are more than 10,000 undergraduate, graduate and law students in the University's six colleges—the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the M. Louise Fitzpatrick College of Nursing, the College of Professional Studies and the Villanova University Charles Widger School of Law. Ranked among the nation’s top universities, Villanova supports its students’ intellectual growth and prepares them to become ethical leaders who create positive change everywhere life takes them. For more, visit www.villanova.edu.
