Do you have dreams of running your own business? Do you have an idea that can make the world a better place? Participate in this year’s Villanova Student Entrepreneurship Competition!

Villanova Student Entrepreneurship Competition (VSEC) is a semester-long, interdisciplinary entrepreneurship competition for Villanova student ventures with cash awards granted to the top three winning teams. Resources are available to get you on your way, help you develop your startup, and deliver your pitch.

First, you'll complete a business model canvas and a short elevator pitch video (~2 minutes). Next, finalists are assigned to two alumni coaches to refine their pitch deck and practice their pitch. Finally, our top teams present at Pitch Day to a room full of experienced alumni entrepreneurs who will select the best pitches and venture ideas to award over $20,000 in prizes and in-kind services.





In the first stage of the competition, students create a business model canvas and a short elevator pitch video. The top teams continue on to stage two of the competition.

Spring 2023 Dates and Deadlines

  • Tuesday, January 31, 2023: Registration Due
    • Enter your venture by filling out the form linked above.
  • Sunday, February 22, 2022: Business Model Canvas & Pitch Video Due 
    • You'll submit these materials via the VSEC Portal.
    • Pitch videos should be about two minuites in length. 
    • If you don't know much about the business model canvas, consider coming to our work session.
  • Monday, March 13, 2022: Finalists Announced  
    • You will receive an email letting you know if you've moved on to stage two.  We will also announce our finalists in the IIE Weekly Newsletter.





Finalists work with alumni coaches to refine their ideas as they develop their final pitch. On Pitch Day, our judges will select the teams with the most viable venture ideas. These teams will be awarded cash prizes, mentorship and in-kind services.

Information to Submit

  • Your pitch deck should include slides on each of the following:
    • Company Purpose - define the venture in a single declarative sentence
    • Problem - Describe the pain of your customer
    • Solution - Demonstrate your venture's value proposition to make your customer's life better
    • Why Now - Set up the historical evolution of your category
    • Market Size - Identify the customer you cater to and the market size (TAM, SAME, SOM)
    • Competition - List competitors and your competitive advantages
    • Product - What is the functionality/features of your product.  Do you have IP?  What is your development roadmap?
    • Business Model - What is your revenue model?  Pricing?  Sales & distribution model?  Customer pipeline?
    • Team - Your headshots and roles and any mentors/board you have
    • Appendix - Financial models, business model canvas, value proposition canvas

Spring 2022 Dates and Deadlines

  • Sunday, March 27, 2023: Draft Pitch Deck Due
    • This deck will be sent to a pool of draft pitch deck coaches for feedback.  
  • Monday, April 17, 2023: Practice Pitch Sessions Complete
    • Finalists complete two virtual practice pitch sessions with their coaches. 
  • Wednesday, April 5, 2023: Venture Poster Due
    • This poster will be on display on Pitch Day during the reception. 
  • Monday, April 17: Final Pitch Deck Due
    • You'll submit it as a PDF, so no animations, sounds, etc. within slides. 




  • This year's Pitch Day will take place live and in person on THURSDAY, APRIL 20, 2023.
  • Each team will present their final pitch deck and 8-minute pitch to VSEC judges followed by a 3-minute Q&A.




  • The competition is open to all current, degree-seeking Villanova students. VSEC teams can include students who currently attend another university, but they are not permitted to present on Pitch Day.
Team Composition
  • The team must be comprised of 1-5 students. Since you will find value in the ideas, skillsets and expertise from others it is also recommended that your team be interdisciplinary in composition.
  • Any idea submitted to the competition must be your unique and original idea. Your idea must have earned less than $10,000 in competitions or raised less than $25,000 in capital.
  • All deadlines must be met by the date and times listed here. No exceptions will be made for deadlines.

Business Model Canvas (60% of Stage 1 Score)

Customer Segments

  •  Judges will assess how clearly the business’s customers are defined and most important customers identified.

Value Proposition

  • Judges will assess how the business solves a unique problem and delivers value to customer segments.


  • Judges will assess how the business’s propositions are promoted, sold and delivered.

Customer Relationships 

  • Judges will assess how the business builds and establishes relationships with the customer segments.

Revenue Streams

  •  Judges will evaluate how the business earns revenue from the value propositions.

Key Activities 

  • Judges will assess what uniquely strategic things the business does to deliver its proposition.

Key Resources: 

  • Judges will assess what unique strategic assets the business must have to compete.

Key Partners: 

  • Judges will assess the business’s plan to form strategic partnerships to focus on key activities.

Cost Structure: 

  • Judges will assess the business’s major cost drivers and how they are linked to revenue.


  • Judges will assess your analysis of crucial issues affecting the customer landscape, such as growing/shrinking segments; customer switching costs; and more.


  • Judges will assess your analysis of key trends shaping your arena, such as technology innovations’ regulatory constraints’ social trends; and more.

Industry Forces 

  • Judges will assess your analysis of key actors in your space, such as competitors; rising value chain actors; new technology providers; and more.

Macro Economics 

  • Judges will assess your analysis of macro trends, such as global market conditions; access to recourse; high or low commodities prices; and more.

Pitch Video (40% of Stage 1 Score)

Clear, Concise Description of Idea

  • Judges will assess your idea on how well you explain it in a 1 to 2-minute YouTube video.

Idea Benefit: 

  • Judges will assess your idea in the video based on their perceptions of its potential value as a product or service.

Comparison to Existing Products/Services 

  • Judges will assess your idea in the video based on how well you explain why this idea, product or service is different from others in the marketplace.

Creativity and Effective Use of the Medium 

  • Judges will assess your video based on the way you use the video to tell the story about your idea as well as how effectively you use the video to communicate your message.


  • Value proposition
  • Originality and innovation
  • Impact on identified problem
  • Differentiation from the existing competition
  • Technical feasibility
  • User experience

Preparation for Launch

  • Target market and customer identification and segmentation
  • Pricing model
  • Realistic and through financial projections
Execution Plan
  • Marketing strategy
  • Sales strategy
  • Plan to scale
Idea Implementation
  • Product development
  • Traction-to-date (relationships with key market participants, sales, web traffic, etc.)
  • Future measurable, achievable milestones
  • Commitment and motivation of the founding team
  • Strategy to attract additional key people




Grand Prize Sponsor




2nd Prize Sponsor




3rd Prize Sponsor




Gold Sponsor




Program Sponsors





Your team lead will receive an email with information about how to check your feedback in your review portal.

You can be as creative as you want to be in your pitch video.  One simple way to do it would be to presents the slides with a voiceover of the presentation.  The most important part is that we understand what your venture is and what your value proposition is.  Please reach out to if you want feedback on your presentation idea.

You can use anything from your phone, a webcam or even a nice camera to capture your pitch video. We will be having an active working session with green screen and camera available to use if you need more help.

Instructions on how to create a YouTube account and record a video to share only with VSEC:

  1. Go to YouTubeClick on “Create Account”
  2. Fill out all demographic information
  3. Click on upload at the top of the page.
  4. Create a new username/channel
  5. Record your video.
  6. Click on publish your video.
  7. Fill out all video information.
  8. In “Privacy” Section, click on “Unlisted” if you want only the VSEC Committee to be able to view your video.
  9. Fill out this form with your video information

Work Sessions

Active Work Sessions

Location: Idea Lab

  • Work sessions for the 2023 Villanova Student Entrepreneurship Competition will be announced in December.