Better known as “E4,” EGEN 4100: Marketing, Finance and Venture Planning is the final course for students in the popular Engineering Entrepreneurship minor. In this class, students learn the detailed steps in designing and commercializing a product. Hands on workshops cover the topics of fine tuning business plans and developing "elevator pitches" and presentations to help attract funding to support business ideas. The course culminates in team pitches to a roomful of judges who act as potential investors.
On December 8, five teams presented a variety of concepts to judges from industry, academia and a venture capital firm. Each team was given 15 minutes to present its ideas, along with a competitive analysis, financials, marketing plan and prototype. Three minutes were allowed for questions from the audience. Judges scored teams on the quality of their venture propositions and the clarity of their presentations, videos and demonstrations. They also indicated whether they would back the project.