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Marketing is the lifeline that connects organizations with consumers. For students, the marketing field offers a wide variety of career opportunities to complement diverse interests and skills. Whether interest is from an intuitive understanding of what makes people tick, a flair for creative communications, or a desire to master the technical skills needed for effective marketing research, a Marketing degree is a powerful tool.

A minor will supplement a business degree by providing students more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in the marketing field.

Marketing students will learn how to access real-time information, analyze data, solve problems, and communicate results. They will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion, and distribution.

Major Requirements

In addition to the core curriculum and business curriculum, each student must take courses specific to their declared major. These requirements are listed below.

Required Major Courses - Up to Class of 2020

Four of the following elective courses:

Note: In addition, one of the following will fulfill a Marketing major elective:


Required Major Courses - Class of 2021 and Beyond

Four of the following elective courses:

: CHE 2900 (Global Pharmaceutical Industry) may fulfill a Marketing major elective.


Concentration Requirements: 

For Class of 2021 and beyond, the following two Marketing concentratons are available for a Marketing major:

  • Business Development
  • Digital Marketing

Required Courses for Business Development Concentration:

MKT 2120 - Buyer Behavior OR MKT 2349 - Top: Sales for Social Impact

Required Courses for Digital Marketing Concentration:

MKT 2285 - Social Media Marketing OR MKT 2349 Top: Advanced Digital Marketing

Minor Requirements

Required Minor Courses - Up to Class of 2020

Three marketing courses, one must be:


: In addition, one of the following will fulfill a Marketing minor requirement:

Required Minor Courses - Class of 2021 and Beyond

Three marketing courses, one must be:


CHE 2900 (Global Pharmaceutical Industry) may fulfill a Marketing minor elective.


Student Societies and Extracurricular Activities

VSB sponsors student societies – the Marketing Society and the Fashion and Business Society – and brings many guest speakers to campus to discuss marketing trends and career opportunities. VSB also organizes networking events such as the Business of Fashion and Business of Sports programs, in addition to Treks and Immersions to various Marketing employers.


A number of Marketing majors choose to intern each year in the advertising, fashion, sports marketing, pharmaceuticals, and manufacturing industries. Marketing majors can also participate in a six-month brand marketing CoOp with J&J Family of Companies.

Type of Job Opportunities

Students with a major in Marketing often enter the industry with positions in sales, marketing research, advertising, public relations, management training programs, customer relations, purchasing, or consulting. These types of positions provide valuable experience and exposure to a variety of potential career paths, including sales management, product management, advertising, and marketing research.


The following is a selection of companies that have hired marketing students for full-time and internship positions:

  • 3M
  • Abercrombie & Fitch
  • American Eagle Outfitters Inc
  • Reckitt Benckiser
  • BlackRock
  • Bloomingdale's Inc
  • Digitas Health
  • Johnson & Johnson Family of Companies
  • JP Morgan
  • Lilly Pultizer
  • The L'Oreal Group
  • News America
  • Pfizer Inc
  • Philadelphia Phillies
  • QVC, Inc
  • The Vanguard Group, Inc