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Branding & Visual Identity Guidelines

The Villanova experience is unique and powerful. Our Augustinian Catholic tradition is the foundation of a community where students learn to think critically, act compassionately and succeed while serving others. 

The Villanova University Brand Guidelines outline Villanova’s Ignite Change brand platform and visual identity. Included are usage guidelines regarding the University’s primary, secondary and College marks, as well as color and typeface recommendations. 

Brand Platform

Brand Platform—The Villanova Experience

Restless hearts and rigorous minds create wisdom to shape the world. The Villanova University experience melds intellect and spirituality. Villanova’s Augustinian Catholic community urges self-exploration while rejecting self centeredness. The Villanova journey yields ambition with a sense of mission; intellect inspired by faith. The result: Villanova attracts and forges world changers—people who create positive change everywhere life takes them.

What Makes Villanova Distinctive?

What sets Villanova University apart is its Augustinian Catholic intellectual tradition, which is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. Villanova prepares students to become ethical leaders who create positive change everywhere life takes them.

Augustinian Catholic Education

Villanova University’s Augustinian Catholic intellectual tradition is the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others.

Reasons to Go Nova

All of the following reasons to join the Villanova University community are compelling on their own, and together they create an experience that is greater than the sum of its parts. These reasons, taken as a whole, make the Villanova experience unique and powerful.

Academic Excellence

At Villanova, students are challenged by a rigorous academic experience rooted in the liberal arts and shaped by a community where students and professors are partners in learning.

Strong Community

Villanova’s welcoming community shares a responsibility to uphold the ideals of Saint Augustine: truth, unity and love. This environment helps students grow intellectually, professionally and spiritually, and challenges them to reach their full potential.

Personal Attention

The Villanova community is dedicated to providing a caring, personalized learning environment that fosters students’ intellectual and spiritual well-being.

Service to Others

Villanova’s Augustinian Catholic intellectual tradition challenges students to enrich their own lives by working for those in need. Academic and service programs allow students to use their knowledge, skills and compassion to better the world around them.

Foundation for Lifelong Success

The Villanova experience develops both the heart and the mind. It prepares students to become ethical leaders who create positive change everywhere life takes them.

Boilerplate

About Villanova University: Since 1842, Villanova University’s Augustinian Catholic intellectual tradition has been the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. There are more than 10,000 undergraduate, graduate and law students in the University's six colleges—the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the M. Louise Fitzpatrick College of Nursing, the College of Professional Studies and the Villanova University Charles Widger School of Law. Ranked among the nation’s top universities, Villanova supports its students’ intellectual growth and prepares them to become ethical leaders who create positive change everywhere life takes them. For more, visit www.villanova.edu.

 

 Additional editorial style questions are addressed in the editorial style guide.

 

 

Visual Identity Guidelines

This page will provide guidelines for use of our University color palette, logos, and messaging.

The University Logos and Hierarchy

This section will outline the suite of approved logos that are available to the Villanova community.

Request a VU logo

You will be directed to an online form that is tied to the Marketing department's job request system. You must be on campus, or logged in to our gateway, to access this form.

Web Image and Style Specifications Guide

This includes the image and style specifications – as well as best use scenarios – to help you properly utilize the various components available on your webpages using the new university template.

Video Creation Guide

The following checklist is a guide for creating video content at Villanova University.

Request a Branded Wall Design

This describes the process to handle requests for wall design featuring University branded elements—images, logos, graphics, quotations—in highly-trafficked public spaces on campus.

Endorsements and Use of Villanova's Names and Marks - Summary

This summary is a guide for Villanova faculty, staff, students and any other person or entity seeking to use Villanova’s Names or Marks.