VILLANOVA UNIVERSITY NEWS

The Conversation
Oversalting Your Sidewalk or Driveway Harms Local Streams and Potentially Even Your Drinking Water – 3 Tips to Deice Responsibly

January 27, 2026 - "Snow has returned to the Philadelphia region, and along with it the white residues on streets and sidewalks that result from the over-application of deicers such as sodium chloride, or rock salt... Working with other researchers at Villanova University, I have measured spikes in sodium levels in Philadelphia region tap water during and immediately after snow melts." Steven Goldsmith is a professor of environmental science in the Department of Geography and the Environment at Villanova University.

Forbes
How The Super Bowl And Olympics Let Brands Capture Cultural Moments

January 24, 2026 - "For many well-known brands with strong attribute associations and high equity, reach still matters... For these brands, mega-events such as the Super Bowl and the Winter Olympics offer considerable opportunity not only because of their reach, but also because they can link themselves to critical cultural moments." Charles R. "Ray" Taylor is the John A. Murphy Professor of Marketing at the Villanova School of Business.

CNN
Supergiant Star Betelgeuse is Full of Mysteries. New Observations Might Solve the Biggest One

January 20, 2026 - A hydrodynamic analysis would provide the vital information needed to interpret the new observations, such as what to expect from the motion of a solar-size companion moving through the outer atmosphere of a huge red supergiant, said Edward Guinan, professor of astronomy and astrophysics at Villanova University in Pennsylvania.

Chicago Tribune
AbbVie Reaches Deal With Trump Administration on Drug Prices in Exchange for Tariff Relief

January 12, 2026 - Kathleen Iacocca, an associate professor at Villanova University, said Tuesday it was “strategically wise” for AbbVie to make the deal with the government. “Something that seems more valuable than even the tariff relief is it gives (drugmakers) better relationships with the government as the government is clearly moving forward with pricing controls,” Iacocca said. “It’s better to play with them than try to be against them.”

CNN
Why No One in Corporate America Wants to Stick Their Neck Out for Jay Powell

January 12, 2026 - For decades, economic data was the most important consideration for the Fed when setting interest rates. Those days are over, said Erasmus Kersting, economics professor at Villanova University. “This does not automatically spell disaster,” he said in an email. “It simply means that the president’s preferences matter a lot more than they used to. And that is why even today the level of alarm in the business community (and Wall Street) is muted: A number of market participants agree with Trump about his ‘instincts.’”

National Jurist
The 25 Most Influential People in Legal Education

January 7, 2026 - "Dean Mark Alexander is a nationally recognized leader whose influence extends across legal education, scholarship and public service. Since 2016, he has guided Villanova Law through a period of major innovation—expanding experiential learning, deepening global engagement and strengthening access to justice."