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VSB Introduces New Digital Marketing and Business Development Concentrations

Villanova, Pa., September 29, 2017 – The Villanova School of Business (VSB) has announced two new academic concentrations in Digital Marketing and Business Development. Beginning this semester, students from the Class of 2021 will have the opportunity to customize their marketing degrees with these concentrations to open doors for career opportunities in digital marketing and sales.

Eric Karson, PhD, associate professor, Marketing & Business Law, and interim department chair, led the development of the Digital Marketing and Business Development concentrations to align students’ skills with evolving future market demands.

“We are preparing our students for the future of marketing and sales,” Dr. Karson said. “As the digital world is rapidly expanding, the marketing industry is following suit. In the past few years, we have seen the majority of marketing dollars switch from one-way advertising to two-way digital engagement strategies,” he explained.

Dr. Karson continued, “The Business Development concentration will prepare students for successful sales careers by fine tuning their communication skills, teaching them persuasive sales techniques and building soft skills to develop strong business relationships.”

The Digital Marketing concentration course requirements include Digital Marketing, Marketing Analytics and Advanced Digital Marketing. Course requirements for the Business Development concentration include Professional Selling, Business Development Leadership and either Buyer Behavior or Sales for Social Impact.

The Villanova School of Business (VSB) undergraduate program is ranked #1 in the nation by Bloomberg Businessweek and has been at the forefront of business education since it was founded in 1922. Serving over 2,700 undergraduate and graduate students, VSB is home to five Centers of Excellence (the Daniel M. DiLella Center for Real Estate, the Center for Business Analytics, the Center for Global Leadership, the Center for Marketing & Consumer Insights and the Center for Church Management) with each designed to foster innovative, cross-disciplinary research and teaching opportunities for business faculty. VSB is known for academic rigor; creativity and innovation; hands-on and service learning opportunities; a firm grounding in ethics; and an applied education that prepares students to become outstanding leaders and global citizens within the ever-changing, complex, and fast-paced world of business. For more, visit

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