Jeremy Kees, PhD, Named Richard J. and Barbara Naclerio Endowed Chair in Business

Jeremy Kees

Villanova, Pa., August 11, 2017 – The Villanova School of Business (VSB) at Villanova University is pleased to announce that Jeremy Kees, Ph.D., a professor of Marketing at Villanova, has been named the Richard J. and Barbara Naclerio Endowed Chair in Business.

Dr. Kees is an award-winning teacher at VSB where he teaches Strategic Marketing Management, Research Driven Decision Making, and Competitive Effectiveness. He has authored more than 30 publications in some of the most prestigious business academic journals including the Journal for Marketing Research, Journal of Advertising, and the Journal of Public Policy & Marketing. He has been recognized as one of “The 40 Most Outstanding Business School Profs Under 40 In The World” for his excellence in teaching and research.

In addition to his role as professor, Dr. Kees is the faculty director for the Center for Marketing and Consumer Insights. He also serves as the Faculty Athletics Representative at Villanova, where he assists with academic support and compliance for Villanova’s 500 student-athletes across 24 varsity sports programs.

Richard J. Naclerio ’54 VSB and his wife Barbara endowed this chair position in 2006 to support a faculty member to advance the research mission of VSB. Dr. Kees was appointed by Rev. Peter M. Donohue, OSA, PhD, President, Villanova University at the recommendation of University Provost Patrick G. Maggitti, PhD, and Joyce E. A. Russell, PhD, the Helen and William O’Toole Dean of VSB.

“It is truly a blessing to serve Villanova as the Richard J. and Barbara Naclerio Endowed Chair in Business,” said Dr. Kees. “The Naclerio family embodies everything that is special about Villanova and I look forward to honoring them through my commitment to enhancing the scholarly reputation of Villanova.”


“Dr. Kees is an outstanding example of the world-class teacher-scholars we have at VSB,” said Dean Russell. “It is an honor to recognize his many accomplishments and contributions to the Villanova and academic communities.”

In addition to his academic appointments, Dr. Kees serves as a member of the FDA Risk Communication Advisory Committee, where he advises various government agencies about risk communication strategy and policy, and is as an ongoing Special Government Employee, a role in which he provides direction on various government initiatives. He is also Associate Editor for the Journal of Advertising and serves on the Editorial Review Board for a number of other business journals. Dr. Kees is a highly sought after consultant for his expertise in marketing research, advertising, and public policy.

The Villanova School of Business (VSB) undergraduate program is ranked #1 in the nation by Bloomberg Businessweek and has been at the forefront of business education since it was founded in 1922. Serving over 2,700 undergraduate and graduate students, VSB is home to five Centers of Excellence (the Daniel M. DiLella Center for Real Estate, the Center for Business Analytics, the Center for Global Leadership, the Center for Marketing & Consumer Insights and the Center for Church Management) with each designed to foster innovative, cross-disciplinary research and teaching opportunities for business faculty. VSB is known for academic rigor; creativity and innovation; hands-on and service learning opportunities; a firm grounding in ethics; and an applied education that prepares students to become outstanding leaders and global citizens within the ever-changing, complex, and fast-paced world of business. For more, visit

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