THOUGHT LEADERSHIP

Bringing together scholars and industry leaders create an invaluable opportunity to explore new ideas and research that can make a positive impact on the world. The Center looks to foster that kind of collaboration through our thought leadership.

Marketing Next Series

The Marketing Next Series brings marketing executives to campus to discuss innovations and industry trends. These events give students and faculty a chance to hear about the latest issues in marketing to inform their classwork and the curriculum. Past events have drawn over 100 students and faculty for discussions on “Deconstructing Digital Media” and “Trends and Careers in Digital Media and Advertising” with executives from Omnicom Media Group, Viacom, Turner, NBCUniversal and others.

Research With Impact

Through the Consumer Insights Lab and the Laboratory for Interdisciplinary Research (LAIR), we create opportunities for faculty and students within VSB and across campus to collaborate on research using state-of-the-art tools like eye-tracking software to generate insights for firms like The Vanguard Group, Ford Motor Company, Johnson & Johnson, and Comcast.