THE CENTER FOR MARKETING AND CONSUMER INSIGHTS

INSPIRING LEARNING, FUELING GROWTH

  

Strategist, developers, advertisers, media buyers, communicators, leaders—marketers are all those things, but most of all, we are learners. Every day, we pursue new ideas, advancements in technology and insights on consumers to grow businesses.

The Center for Marketing and Consumer Insights brings together our world-class faculty from the Villanova School of Business with top marketers from leading firms to energize that growth. Our Advisory Council includes professionals at all levels of marketing who believe in sharing knowledge and opportunities to support future marketing leaders. Together we create uncommon learning experiences and a strong community dedicated to supporting positive outcomes for our students in marketing.

Our Focus

Industry Access

We connect students through expert lectures, corporate site visits, conferences, jobs and more.

Classroom Innovations

Our Advisory Councils partner with faculty to bring the latest industry thinking to the curriculum.

 

Insights With Impact

With our Consumer Insights Lab, we conduct original research to drive better decision-making.

Jeremy Kees
Faculty Director
Jeremy.kees@villanova.edu

Lauren Higgins
Associate Director
Lauren.higgins@villanova.edu


SUPPORT THE CENTER

Your donations enable CMCI to advance experiential learning and thought leadership initiatives.

  

#MajorPossibilities

Marketing offers a world of career possibilities, but don’t just take our word for it. Hear from Villanova alums in the field.