VSB COMMUNICATION & MARKETING

Bartley Atrium

 

The VSB Communication & Marketing team tells VSB’s unique and compelling story, and creates strategic, world-class communications and marketing deliverables that support VSB’s mission of 'Developing Business Leaders for a Better World.' ®

WHAT WE DO

ADVERTISING

BRAND CONTENT & STRATEGY

MEDIA RELATIONS

EVENT PROMOTION & SUPPORT

  

PUBLICATIONS & COLLATERAL

ASSET DEVELOPMENT

COMMUNITY & EXTERNAL OUTREACH

WEB & SOCIAL MEDIA  

  

RESOURCES

In order to better assist you with your communications or marketing needs, we ask that you fill out a request form. Once a form is received, you will be contacted by a Communication & Marketing staff member.

The Communication & Marketing Request Form should be submitted for any and all requests including, but not limited to, design collateral, production, event promotion, save the dates, etc.

Upon submission, the Event Registration Request Form will be sent to a member of the VSB staff. Please make a note on your form if you are sending any additional attachments and submit them to denine.super@villanova.edu.

  

Upon submission, the Photography Request Form will be sent to a member of the VSB Communication & Marketing staff. We will contact you once this form is submitted. 

Upon submission, the Gift Request Form will be sent to a member of the VSB Communication & Marketing staff. We will contact you once this form is submitted.

     

The Web Update Form should be submitted for any requests regarding updates needed to VSB webpages or creation of new pages.  

Videography Request Form

Upon submission, the Videography Request Form will be sent to UNIT. A member of the UNIT staff will contact you once this form is submitted. For more information about the services of UNIT, please visit the UNIT Audio and Video Services webpage.

Brand Guidelines

The Villanova School of Business' graphic identity was developed with the other colleges of Villanova University to serve as the main brand identity for Villanova University. The VSB graphic identity adheres to Villanova University's graphic standards for the Villanova logo.

Please visit the University Communication and Marketing Brand Guidelines webpage. This page outlines Villanova's visual identity with usage guidelines regarding the University marks, as well as the specific College marks. It also includes color and typeface recommendations.

Faculty and Staff

This resource allows faculty and staff to download PowerPoint and Flyer templates and VSB logos for print and web use.

Editorial Style Guidelines

The style guide provides basic guidelines for grammar, spelling and punctuation issues commonly encountered. Villanova University publications adhere to AP Style. Please click here to see the entire Editorial Style Guidelines, provided by University Communications. See below for a few examples regarding the Villanova School of Business.

Dean:
Wen Mao, PhD,
The Helen and William O’Toole Dean of the Villanova School of Business

First reference: should include full title, e.g., Wen Mao, PhD, The Helen and William O’Toole Dean of the Villanova School of Business.

Second reference: Dean Mao
When “Dean” comes before the last name, it is always capitalized.

University President:

Use full name and title on first reference: University President the Rev. Peter M. Donohue, OSA, PhD, ’75 CLAS.

If the title follows the name, lowercase "president": The Rev. Peter M. Donohue, OSA, PhD, ’75 CLAS, University president.

On subsequent references, "Father Donohue," "the president" and similar terms may be used.

University:

When describing Villanova, “University” should always be capitalized.

Example: The University is embarking upon a Campus Master Plan.

Colleges:
On first reference: always use the official name of the college.
On second reference: its popular acronym (if it has one) can be used:

Example: Villanova School of Business; second reference: VSB

Hermes Logo

2025 Platinum Award

VSB Fall 2024 Magazine

Developing Business Leaders For A Better World ® Video

2025 Gold Award

Get to Know Dean Wen Mao, PhD, the Helen and William O’Toole Dean of VSB Video

Specialized Masters mailer

Graduate Accounting and Tax Programs Webpages Redesign  

2025 Honorable Mention Award

Moran Center for Global Leadership Annual Review 2023-2024

#beingVSB Shania Qu ’26 VSB Video

2024 Platinum Award

Winter Villanova Business Magazine 2024

2024 Gold Award

100th Anniversary Year at VSB Video

Moran Center for Global Leadership Annual Review 2022-2023

2024 Honorable Mention Award

VSB Business and Culture in the Italian Context (BCIC) Program in Urbino, Italy Overview Video

EMBA LinkedIn Campaign  

2023 Platinum Award

Fall Villanova Business Magazine 2022

VSB 100th Anniversary Video

2023 Gold Award

Moran Center for Global Leadership Annual Review 2021-2022

2022 Platinum Award

Winter Villanova Business Magazine 2021

Moran Center for Global Leadership Annual Review 2020-2021

2022 Gold Award

VSB Alumni Stories of Impact Website

VSB In Review: 2016-2021

2022 Honorable Mention Award

#beingVSB: Austin Glass ’22 VSB Video

2021 Platinum Award

Villanova Business Magazine Fall 2020

Moran Center for Global Leadership Annual Review 2019-2020

2021 Gold Award

Inspiring Minds Faculty Research Viewbook 2020

Villanova School of Business Dean’s Annual Report 2019-2020

2020 Platinum Award

Early Accepted Student Videos

Summer/Fall 2019 Magazine

2020 Gold Award

Moran Center for Global Leadership Annual Review 2018-2019

New Accountant Magazine Ad

Chris Gheysens: #beingVSB

2019 Platinum Award

Winter 2019 magazine

2019 Gold Award

Center for Church Management video

2019 Gold Award

The Moran Center for Global Leadership (MCGL) Annual Review

  

Cuprap Logo

2024 Gold Award

Executive Communications – Op-Ed Writing: Top 3 Accounting Myths Debunked: Learn What’s Changed and Where the Industry is Headed

2024 Bronze Award

Outreach – Magazines: Spring Villanova Business Magazine 2023

2022 Honorable Mention Award

Moran Center for Global Leadership Annual Review 2020-2021

2021 Silver Award

Villanova Business Fall 2020 Magazine

2021 Honorable Mention

Inspiring Minds Faculty Research Brochure 2020

2019 Gold Award

VSB Specialized Masters Postcard Mailer

2019 Gold Award

Center for Church Management Advertisements

2019 Gold Award

Center for Church Management Print Ads

2018 Gold Award

VSB Graduate Brochure

2018 Silver Award

Villanova Business, Summer 2017

2018 Honorable Mention

Center for Global Leadership-Annual Report 2016-17

  

  

Silver Quill

2019 Winner

Winter 2019 issue of Villanova Business

  

Viddy Awards

2023 Gold Award

VSB 100th Anniversary Video

  

  

  

  

COMMUNICATION & MARKETING STAFF

Monica Allen

Monica Allen
Director, Marketing and Communication

Shannon Wilson

Shannon Wilson
Associate Director, Communication

  

Kathryn Gentile

Kathryn Marca
Assistant Director, Communication and Marketing

Becca Gleeson

Becca Smouni
Assistant Director, Marketing

  

ENGAGE AND CONNECT

  

Media Needs

If you are interested in submitting a media story or need immediate assistance with any media query, please contact:

Shannon Wilson
Associate Director, Communication
(610) 519-6715