Webinar Series

September 2016

Title: Changing Food-Related Behavior: Insights from Behavioral Science

Speaker: Beth Vallen, PhD

 

We’ve been told that “an apple a day keeps the doctor away.” But why is it so hard to choose the apple? Drawing from the behavioral science literature, this webinar will provide information as to the drivers of food-related decisions, particularly those that occur outside of the consumer’s awareness. Factors related to the individual, like goals and affective states, and factors related to the context, like the environment in which food decisions are made, the presence of others, and cultural context will be included. Use these findings to inform strategies aimed at helping your clients make better food-related decisions, including what to eat and how much to eat. You will leave with a better understanding of how findings from behavior science can be used in lifestyle interventions that encourage individuals to engage in healthy eating behaviors.

 

Beth Vallen PhD

Beth Vallen, PhD is an Associate Professor of Marketing at Villanova University’s Department of Marketing and Business Law. She earned her MBA with a marketing concentration and PhD in Business Administration with a marketing specialization from Baruch College, The City University of New York.  Along with prior faculty appointments at Fordham University and Loyola University of Maryland, she has presented nationally and internationally on consumer behavior and food-related decisions, including the unintended consequences of calorie information on menus, how time of day influences regulation of food consumption after exposure to advertising, and promoting positive changes by advancing the food well-being paradigm.

Title:          Changing Food-Related Behavior: Insights from Behavioral Science
Date:          Wednesday, September 28, 2016
Time:          12:00PM - 1:00PM EST
CE Credit:  1.0 contact hour, 1.0 CPEU

The webinar is FREE!

Upon completing this activity, the learner will be able to:
1.    Drawing from the behavioral science literature, review the drivers of food-related decisions, particularly those that occur outside of consumers’ awareness.
2.    Identify strategies from behavioral science aimed at assisting clients to make better food-related decisions.

Reserve your webinar seat now!

 

Visit villanova.edu/COPE or email COPE@villanova.edu to join our Contact list or to become a COPE Sponsor.  A non-profit center, COPE is based in the College of Nursing at Villanova University.  COPE supports and develops educational programs for health professionals, educators, worksites and the public.  

Disclosure statement: Neither the planners nor the faculty have any conflicts of interest to disclose.


To receive a CE certificate, you must individually register online for the webinar, attend the full program and complete an online evaluation. 

Villanova University College of Nursing is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center Commission on Accreditation.   

Villanova University College of Nursing MacDonald Center for Obesity Prevention and Education is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR).

The American College of Sports Medicine’s Professional Education Committee certifies that Villanova University College of Nursing Continuing Education/ Center for Obesity Prevention and Education (COPE) meets the criteria for official ACSM Approved Provider status from (2015-December 2018). Providership # 698849.

Below is a sneak peek at our fall 2016 line-up.  

Month Presenter Topic
October  Berna Magnuson, PhD, ATS Safety and Efficacy of Low Calorie Sweeteners in Weight Management
November  Paul Arciero, PhD Resistant starch 
December  Jeremy Clofene PhD Social and cognitive psychology in weight management