Changing Food-Related Behavior: Insights from Behavioral Science
Speaker: Beth Vallen, PhD
We’ve been told that “an apple a day keeps the doctor away.” But why is it so hard to choose the apple? Drawing from the behavioral science literature, this webinar will provide information as to the drivers of food-related decisions, particularly those that occur outside of the consumer’s awareness. Factors related to the individual, like goals and affective states, and factors related to the context, like the environment in which food decisions are made, the presence of others, and cultural context will be included. Use these findings to inform strategies aimed at helping your clients make better food-related decisions, including what to eat and how much to eat. You will leave with a better understanding of how findings from behavior science can be used in lifestyle interventions that encourage individuals to engage in healthy eating behaviors.