DIGITAL MARKETING TACTICS

This course is designed to equip students with the practical skills and competencies needed to succeed in digital marketing. Key learning objectives include developing effective strategies to lead digital marketing campaigns using data-driven approaches and industry best practices.

 

 This course requires a textbook at an additional cost. Students may order through the Villanova Bookstore.

Compare Enrollment Options:

FAST TRACK
Single Course
  • Complete Principles and Practice concurrently in 6 weeks
  • Unlock access to Career Management services, including one 60-minute personalized advising session
  • A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
  • Increased interaction between you, faculty and peer professionals during the course
  • Earn a digital badge
FLEX TRACK
Single Course
  • Complete Principles and Practice sequentially in 12 weeks
  • Unlock access to Career Management services, including one 60-minute personalized advising session
  • 6 weeks of asynchronous coursework and assessments followed by 6 weeks of live class sessions led by faculty
  • Increased interaction between you, faculty and peer professionals in the course
  • Earn a digital badge
PRINCIPLES
Microcourse
  • Complete Principles microcourse in 6 weeks
  • 100% asynchronous
  • Maximum flexibility with no live class sessions
  • Faculty support and feedback throughout course
  • 6.25 hours of work estimated per week

FAST TRACK

$1,885.50 | 6 weeks | 12.5 hours per week

Price Reflects 10% Savings

FLEX TRACK

$1,885.50 | 12 weeks | 6.25 hours per week

Price Reflects 10% Savings

PRINCIPLES

$800 | 6 weeks | 6.25 hours per week

Digital Marketing Tactics can be taken as part of the Digital Marketing Certificate program.

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GET IN TOUCH

Our enrollment counselors are happy to answer any questions you have about our certificate programs.

Call 610-519-7655