DIGITAL MARKETING TACTICS

In today’s digital-first world, effective marketing tactics are essential for reaching and converting your audience. This course builds on core digital marketing skills, equipping you with industry-standard techniques to promote products and services across multiple online channels. Whether your goal is to increase brand awareness, drive conversions, or build long-term customer relationships, this course provides the practical knowledge and tools to make it happen.

Students will explore:

• Search engine marketing (SEM)
• Social media marketing
• Influencer partnerships
• Customer relationship management (CRM) strategies to develop high-impact campaigns that drive engagement and maximize return on investment (ROI).

They will also learn how to allocate marketing budgets effectively and leverage paid advertising (PPC), search engine optimization (SEO) and organic content strategies to optimize campaign performance.

A key focus of this course is multi-channel CRM campaigns, utilizing email marketing, SMS and social media automation to nurture leads, improve customer retention and enhance brand loyalty. Additionally, students will gain expertise in social media and influencer marketing, understanding how to attract new customers and boost engagement through highly targeted content and strategic collaborations.

By the end of this course, students will be able to:

• Execute effective digital marketing campaigns across key channels, including SEM, social media, influencer marketing and CRM strategies
• Leverage paid advertising (PPC) and SEO to increase visibility, drive traffic and improve conversions
• Analyze marketing tactics to optimize budget allocation and maximize ROI
• Design and implement multi-channel CRM campaigns, incorporating customer journey mapping and message sequencing
• Utilize social media marketing and influencer collaborations to attract and convert highly targeted audiences

This course is ideal for marketing professionals, entrepreneurs, business owners and anyone looking to enhance their digital marketing expertise with tactical, results-driven strategies.