Aronté Bennett, PhD
Associate Professor of Marketing & Business Law; Associate Dean of Diversity, Equity and Inclusion | Villanova School of Business
Aronté Bennett, PhD, specializes in consumer behavior, information processing and brand relationships.
Media
Areas of Expertise (11)
- Marketplace Inclusion/Exclusion
- Business
- Corporate Social Responsbility
- Marketing Research
- Information Processing
- Consumer Behavior
- Pro Social Behavior
- Brand Relationships
- Research Methodology in Marketing
- Branding
- Vulnerable Consumers
Biography
Dr. Aronté Bennett specializes in consumer behavior and brand relationships, with research on corporate social responsibility, charitable donations, marketplace discrimination and brand perception. She teaches classes on marketing research and buyer behavior.
Education (3)
- New York University: PhD
- Florida Agricultural and Mechanical University: MBA
- Florida Agricultural and Mechanical University: BS
Select Accomplishments (5)
Affiliations (7)
- Board of Directors, Fund for the Water Works
- COO-Elect, Junior League of Philadelphia
- Philadelphia Ad Club
- American Marketing Association
- Society for Consumer Psychology
- Race in the Marketplace Research Network
- The PhD Project, Marketing Ethnic Faculty Association
Select Media Appearances (6)
Retailers Increase Efforts to Reduce Racial Profiling in Stores
The Wall Street Journal
1/27/2024
In the past, retailers mostly aimed antibias training at managers rather than rank-and-file workers, says Aronté Bennett, associate dean of diversity, equity and inclusion at Villanova University's business school... Such training also traditionally hasn't provided specific solutions for reducing bias, she says.
McDonald's CEO Faces Tall Task In Rebuilding Trust With Black, Brown Communities
Forbes
11/11/2021
"It makes me skeptical about everything they're trying to do," said Aronté Bennett, associate dean of diversity, equity and inclusion at the Villanova University School of Business. "It's scapegoating the exact same people it built its franchise upon."
"We Got You." Inside Philadelphia's Big Push to Market Itself to Minority Visitors.
Philadelphia Business Journal
8/16/2018
Historically, tourism advertisements featuring minorities were rare, and the times they were featured they were "constrained or caricatured depictions," said Aronté Bennett, associate chair of marketing and business law at Villanova School of Business. That's changing, and destinations like Philadelphia and its accompanying marketing organizations are investing more in minority tourism, motivated by "a number of converging forces," Bennett said.
After Banner 2016, the Wildwoods Is Letting Visitors Be as "Wild" as They Want to Be
Philadelphia Business Journal
4/7/2017
The new campaign is designed to convey the strong emotional connection and feeling that visitors have for the Wildwoods, according to the tourism agency. The new campaign and tagline are examples of a balanced strategy, according to Aronté Bennett, associate professor of marketing and business law at Villanova University School of Business.
"Shopping While Black" Lawsuit—a First by Employees—Targets CVS
The Christian Science Monitor
6/4/2015
In December, researchers at Villanova University near Philadelphia found that non-white Americans, and especially Black Americans, experienced being racially profiled in retail stores, both by being wrongly detained or steered away from certain products. "We have a hard time recognizing these experiences that other people have, because we don't notice them," one of the researchers, Aronté Bennett, said. "Many consumers, minority and otherwise, don't think that minorities are experiencing discrimination as a whole."
That "Shopping While Black" Feeling, Charted
Quartz
1/16/2015
Shopping while Black, shopping while Brown—racial profiling at the store—has long been decried in minority communities... Villanova University researchers Aronté Bennett, Ronald Hill and Kara Daddario sought to put those feelings in concrete terms with a recent study titled "Shopping While Nonwhite: Racial Discrimination Among Minority Consumers," published in the Journal of Consumer Affairs last month.
Select Academic Articles (5)
The Impact of Disparate Levels of Marketplace Inclusion on Consumer-Brand Relationships
Journal of Public Policy and Marketing
2013
The Universality of Warmth and Competence: A Response to Brands as Intentional Agents
Journal of Consumer Psychology
2012
Contact Aronté Bennett, PhD