Preparing Students with the Digital Tools and Knowledge to Transform, Innovate and Impact Business Strategy

The Center for Business Analytics (CBA) is dedicated to preparing VSB graduates to become analytics leaders in their organizations. The CBA brings together industry executives and world-class faculty to create curricula and experiential programming that positions students to deploy analytics techniques to solve increasingly complex business problems.

Established in 2011, the CBA has been rooted in the practical application of data analytics in business strategy. VSB was one of the first schools in the nation to develop a required Business Analytics course for all business majors centered around the application of business analytics. This course quickly developed into a minor and later, the creation of the Business Analytics co-Major, which has grown into one of the most popular majors at the school.

The MS in Business Analytics program was introduced in 2014 - a fully-online graduate degree – which dives deeper into data techniques and business strategy. Students from across the nation representing multiple industries and expertise, are attracted to the MSBA program to further cement their technology skills to impact their organizations with strategic data-based decisions.

The practice goals and activities of the CBA are grounded in collaborative interaction with the business community. Throughout the year, the CBA hosts analytics thought leaders and practitioners who share their insights with students, faculty and professionals. The CBA’s Business Analytics Roundtable series brings Villanova faculty and professionals together to share case studies and emerging trends in analytics.

The CBA is proud to support the undergraduate Business Analytics Society through sponsorship of case competition teams and hosting networking events for professionals and students to discuss careers in analytics.

Upcoming Events

The Center for Business Analytics is proud to host professional and academic events throughout the year to showcase the many trends, case studies, research and projects across industries, highlighting Analytics. We encourage alumni, faculty, students and Villanova community members to join us on campus and share these opportunities with colleagues and interested guests.

Daniel Wright, PhD
Faculty Director

Meredith K. Lockyer
Center for Business Analytics
(610) 519-7016

Sharon Ballard
Program Coordinator



The Center for Business Analytics Faculty Expertise Guide

Cover of CBA Faculty Experts Publication


Center Highlights