DIGITAL MARKETING CERTIFICATE
Next Session Begins April 28
- 3 COURSES
- 100% ONLINE
- ENROLLING MONTHLY
- 225 CLOCK HOURS
Become a highly-effective marketer in a fast-growing industry.
In today’s digital-first economy, marketing skills are essential across industries—and those who can lead strategy and analyze performance have the edge. Villanova University’s Digital Marketing Certificate provides hands-on training in digital strategy, campaign management and performance analytics to help you drive real results.
Whether you're a marketer, small business owner or career changer, this program builds in-demand skills to grow your brand, reach new audiences and make data-driven decisions. Explore SEO, PPC, content marketing, CRM, email, digital advertising and the ethical use of AI—starting with the fundamentals and progressing to advanced strategy and analytics.
LEARNED SKILLS
- Digital Marketing Methods
- Google PPC
- Meta Advertisment
- SEO SEM
- Analytics Tools
- Google Analytics 4
- Marketing Dashboards
- Engagement & Conversion
- AI Tools for Marketing
- Ethical Data
- Privacy & Data Sharing
- Marketing in the Metaverse
WHO SHOULD ENROLL?
- Marketers, analysts, social media professionals and digital content creators who want better campaign execution and results.
- Individuals looking to enhance lead generation, build branding and improve customer experience through digital interactions.
- Marketing leaders who manage digital marketing staff.
- Aspiring digital marketers looking to build a foundation in digital marketing and develop strategies for business.
- Career-driven professionals seeking to harness the power of digital platforms to achieve business goals.
Principles + Practice Learning Model
An innovative and unique model of learning:
Principles serves as the foundation for each course, providing essential knowledge to help you expand your skill set and deepen your expertise. Through independently paced online coursework, you’ll watch videos and complete weekly assignments on your schedule. This flexible format ensures you can build your expertise at a pace that works for you.
Practice builds upon Principles through collaboration and real-world application. Weekly, live faculty-led sessions further enhance learning by fostering open dialogue and connecting you with peers across multiple industries. These interactive sessions provide opportunities to discuss workplace challenges, share insights and receive valuable feedback.
ENROLLMENT OPTIONS
CERTIFICATE
PROGRAM
3 courses
6 weeks per course
12.5 hours per week
18 WEEKS
$6,285 $5,342.25
(15% program savings applied)
SINGLE
COURSE
Each single course is made up of a Principles asynchronous microcourse and a Practice live virtual microcourse. You can complete the microcourses simultaneously with the Fast Track option, or consecutively for the Flex Track option.
Fast Track
6 weeks | 12.5 hours per week
Flex Track
12 weeks | 6.25 hours per week
$2,095 $1,885.50
(10% course bundle savings applied)
MICRO
COURSE
The Principles microcourse offers the lowest cost investment and a fully asynchronous experience. You must complete the Principles microcourse if you choose to enroll in the corresponding Practice microcourse.
6 Weeks | 6.25 hours per week
Principles | $800
Practice | $1,295
COURSES
Choose three courses from the list below to complete the full certificate.
Digital Marketing Fundamentals
Master the essentials of digital marketing, from market research to campaign execution. This course covers key strategies, including SEO, paid advertising, social media and CRM, to drive engagement and maximize ROI. Learn to develop multi-channel marketing plans, analyze competitors and stay ahead of emerging trends—gaining the confidence to create high-impact campaigns in today’s fast-paced digital landscape.
Textbook purchase required.
Principles Microcourse
Practice Microcourse
Digital Marketing Tactics
In this course, students will learn industry tools and tactics to effectively market products or services and engage audiences across key digital channels, including search engine marketing, social media, and CRM strategies. You’ll learn how to leverage and analyze various techniques like paid advertising and SEO to optimize marketing budgets and maximize ROI. Additionally, students will design a multi-channel CRM campaign aimed at nurturing leads and improving customer retention. The course also covers how to use social media and influencer marketing to attract and convert targeted customers.
Textbook purchase required.
Principles Microcourse
Practice Microcourse
Advanced Digital Marketing & Analytics
The Advanced Digital Marketing & Analytics course empowers students to design and optimize effective sales and marketing funnels. You’ll learn how to manage and elevate a brand’s digital reputation by employing trust-building strategies, addressing negative feedback, and utilizing AI tools to enhance marketing initiatives. The course highlights the critical role of digital presence in fostering trust, improving customer experience, boosting operational efficiency, and driving ROI.
Textbook purchase required.
Principles Microcourse
Practice Microcourse
Finance & Accounting for the Non-Financial Manager
Gain the financial acumen needed to make informed business decisions. This course equips non-financial managers with the skills to interpret financial statements, analyze business performance and confidently engage in strategic financial discussions. Through a hands-on approach, you'll learn key concepts such as budgeting, forecasting, capital budgeting and risk assessment—empowering you to contribute meaningfully to financial planning and business strategy.
Principles Microcourse
Practice Microcourse
Choose the model that is right for you:
- 15% discount over single microcourse
- Unlock access to Career Management services, including two 60-minute personalized advising sessions
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty, and peer professionals during the course
- Digital Badge for each course completed
- Certificate upon program completion
- 10% discount over single microcourse
- Unlock access to Career Management services, including one 60-minute personalized advising session
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty, and peer professionals during the course
- Digital Badge
- Maximum flexibility with no live class sessions
- 100% online asynchronous coursework and assessments
- 1:1 faculty support throughout coursework
CREDENTIALS
Earn Badges. Get Noticed.
Earn a digital badge for every completed course. You'll also earn a program certificate and program digital badge upon completion of the required courses. Showcase your new skills and gain a competitive edge by adding badges backed by Villanova University to your resume, LinkedIn profile, or email signature.
FACULTY
Elie Ashery, MBA
is an award-winning serial entrepreneur with a successful career spanning three decades starting, growing and selling companies from scratch. A trusted and creative leader with superior management, strategic planning and marketing skills he consistently demonstrates his unique capacity to build and monetize user bases. As Co-Founder, President and CEO of Gold Lasso, a developer and provider of SaaS-based marketing technologies, Ashery has grown an initial $5 investment into a multi-million-dollar venture. He also serves as managing director for DEMY Media, which produces niche-based media properties by combining professionally produced and user-generated content. Ashery is a two-time graduate of The University of Maryland, receiving a bachelor's degree and an MBA.
Ted Benzing, MBA
is the Owner/CEO of Quick Turn Marketing Research, a full-service provider of marketing research solutions, business plan development and business strategy consulting. Ted brings over fifteen years of industry experience to the classroom and an MBA in marketing research from the University of Wisconsin-Madison. He is passionate about helping small businesses thrive, using the newest business and marketing research tools available. Ted has been an adjunct professor at Villanova in the College of Professional Studies since 2016, teaching courses in contract management, leadership, and business analysis, and a full-time professor at West Chester University’s College of Business since 2013.
Dan Garcia, MBA, CSM, CSPO
brings extensive digital marketing expertise to the classroom, specializing in utilizing social networks to build organizations and increase brand awareness. By understanding and assessing the competitive situation and needs of the market, he defines and executes marketing strategies that increase growth and enhance a brand’s visibility and profitability.
Dan has led marketing initiatives for healthcare and tech corporations and supported the community through board roles with New York-based nonprofits. His early career focused on communications and public relations in government, with key roles in the New York State Assembly and New York State Thruway Authority.
As an educator, Dan emphasizes the value of curiosity, accountability and empathy, encouraging students to engage critically and challenge assumptions to foster meaningful growth. Dan holds an MBA from the College of William & Mary, is a Ronald E. McNair Scholar with a BA in Political Science from the University of Vermont and has certifications in Digital Marketing Analytics at MIT Sloan School of Management, Corporate Sustainability at NYU Stern School of Business, Digital Media at Fordham University, and Scrum Master and Product Owner with the Scrum Alliance.
A dedicated educator at institutions such as Villanova University, University of Arizona and Southern New Hampshire University, Dan is committed to fostering a supportive, growth-focused learning environment that prepares students to thrive in today’s dynamic digital landscape.
RELATED TOPICS
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