Marketing

image of a dart board with word strategy

Marketing is the lifeline that connects organizations with consumers. For students, the marketing field offers a wide variety of career opportunities to complement diverse interests and skills. Whether interest is from an intuitive understanding of what makes people tick, a flair for creative communications, or a desire to master the technical skills needed for effective marketing research, a Marketing degree is a powerful tool.

A minor will supplement a business degree by providing students more depth in areas where marketing plays a significant role in the achievement of an organization’s goals. A large percentage of business professionals, regardless of their undergraduate major, will either rotate through marketing positions during their careers or spend most, if not all, of their careers in the marketing field.

Marketing students will learn how to access real-time information, analyze data, solve problems, and communicate results. They will also learn how to develop and implement consumer and business-to-business products and services, and how to strategically manage product pricing, promotion, and distribution.

Major Requirements

In addition to the core curriculum and business curriculum, each student must take courses specific to their declared major. These requirements are listed below.

Required Courses

Four of the following elective courses:

Understanding the Global Marketplace in the Post Bailout Economy

Note: In addition, one of the following will fulfill a Marketing major elective:

Minor Requirements

Three marketing courses, one must be:

OR

Note: In addition, one of the following will fulfill a Marketing minor requirement:

Student Societies and Extracurricular Activities

VSB sponsors student societies – the Marketing Society, the Villanova Advertising Society, and the Retail Society – and brings many guest speakers to campus to discuss marketing trends and career opportunities. VSB also organizes networking events such as the Marketing Professionals showcase and the Fashion Marketing Day in New York City.

Internships/Coops

A number of Marketing majors choose to intern each year in the advertising, fashion, sports marketing, pharmaceuticals, and manufacturing industries. Marketing majors can also participate in a six-month brand marketing CoOp for McNeil Consumer Healthcare Company or in a marketing communications CoOp for the DuPont Company.

Type of Job Opportunities

Students with a major in Marketing often enter the industry with positions in sales, marketing research, advertising, public relations, management training programs, customer relations, purchasing, or consulting. These types of positions provide valuable experience and exposure to a variety of potential career paths, including sales management, product management, advertising, and marketing research.

Companies

The following is a selection of companies that have hired marketing students for full-time and internship positions:

  • Abercrombie & Fitch
  • American Eagle Outfitters Inc
  • BBDO
  • Bloomingdale's Inc
  • Digital Health
  • Ernst & Young
  • Johnson & Johnson Services, Inc
  • Lilly Pultizer
  • Th L'Oreal Group
  • New York Jets
  • Pfizer Inc
  • Philadelphia Phillies
  • QVC, Inc
  • The Vanguard Group, Inc