Digital Marketing Certificate
- 3 COURSES
- 100% ONLINE
- ENROLLING MONTHLY
- 225 CLOCK HOURS
Become a highly-effective marketer in a fast-growing industry.
In today’s digital-first economy, marketing skills are essential across industries—and those who can lead strategy and analyze performance have the edge. Villanova University’s Digital Marketing Certificate provides hands-on training in digital strategy, campaign management and performance analytics to help you drive real results.
Whether you're a marketer, small business owner or career changer, this program builds in-demand skills to grow your brand, reach new audiences and make data-driven decisions. Explore SEO, PPC, content marketing, CRM, email, digital advertising and the ethical use of AI—starting with the fundamentals and progressing to advanced strategy and analytics.
ENROLLMENT OPTIONS
Certificate Program 3 courses | 6 weeks per course 12.5 hours per week |
15% savings |
|
Single Course Each single course is made up of a Principles asynchronous micro-course and a Practice live virtual micro-course. |
10% savings
|
BENEFITS BY ENROLLMENT OPTION
- 15% tuition savings
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals throughout the course
- Digital Badge upon completion
- Certificate upon program completion
- 10% tuition savings
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals throughout the course
- Digital Badge upon completion
DIGITAL MARKETING CERTIFICATE COURSES
Choose three courses from the list below to complete the full certificate.
Master the essentials of digital marketing, from market research to campaign execution. This course covers key strategies, including SEO, paid advertising, social media and CRM, to drive engagement and maximize ROI. Learn to develop multi-channel marketing plans, analyze competitors and stay ahead of emerging trends—gaining the confidence to create high-impact campaigns in today’s fast-paced digital landscape.
Textbook purchase required.
In this course, students will learn industry tools and tactics to effectively market products or services and engage audiences across key digital channels, including search engine marketing, social media, and CRM strategies. You’ll learn how to leverage and analyze various techniques like paid advertising and SEO to optimize marketing budgets and maximize ROI. Additionally, students will design a multi-channel CRM campaign aimed at nurturing leads and improving customer retention. The course also covers how to use social media and influencer marketing to attract and convert targeted customers.
Textbook purchase required.
In this course, students learn to plan, produce and optimize social media content that aligns brand voice with audience insights across major platforms. You’ll apply storytelling, copywriting, design and short-form video techniques to build platform-ready posts and mini campaigns, then use analytics to test, iterate and improve results. Students create a content calendar, launch a four-week publishing plan and evaluate performance with KPIs to drive engagement and conversions. The course also covers ethical guidelines, attribution basics and light automation for consistent output.
The Advanced Digital Marketing & Analytics course empowers students to design and optimize effective sales and marketing funnels. You’ll learn how to manage and elevate a brand’s digital reputation by employing trust-building strategies, addressing negative feedback, and utilizing AI tools to enhance marketing initiatives. The course highlights the critical role of digital presence in fostering trust, improving customer experience, boosting operational efficiency and driving ROI.
Textbook purchase required.
Gain the financial acumen needed to make informed business decisions. This course equips non-financial managers with the skills to interpret financial statements, analyze business performance and confidently engage in strategic financial discussions. Through a hands-on approach, you'll learn key concepts such as budgeting, forecasting, capital budgeting and risk assessment, empowering you to contribute meaningfully to financial planning and business strategy.
FLEXIBLE BY DESIGN
Our programs are built for busy adult learners. The certificate program requires a one-hour live session one evening per week. Additional coursework can be done whenever is most convenient for you.
WHO SHOULD ENROLL?
- Marketers, analysts, social media professionals and digital content creators who want better campaign execution and results.
- Individuals looking to enhance lead generation, build branding and improve customer experience through digital interactions.
- Marketing leaders who manage digital marketing staff.
- Aspiring digital marketers looking to build a foundation in digital marketing and develop strategies for business.
- Career-driven professionals seeking to harness the power of digital platforms to achieve business goals.
HEAR FROM OUR STUDENTS
"For me, I’m learning things that I can use today. The Digital Marketing course has introduced tools and strategies that I’ve already started applying to marketing our immersion programs, promoting alumni receptions, and growing attendance at key events. I’ve been able to refine our outreach through more targeted messaging and stronger digital content, which has led to increased engagement from both alumni and students. The more we connect with alumni, the more opportunities we create for our students—whether it’s through mentoring, networking, or real-world insights. This course is helping me bridge those connections more effectively."
- Priscilla Jackson, Digital Marketing Student
LEARNED SKILLS
- Digital Marketing Methods
- Google PPC
- Meta Advertisment
- SEO SEM
- Analytics Tools
- Google Analytics 4
- Marketing Dashboards
- Engagement & Conversion
- AI Tools for Marketing
- Ethical Data
- Privacy & Data Sharing
- Marketing in the Metaverse
CREDENTIALS
Earn a digital badge for every completed course. You'll also earn a program certificate and program digital badge upon completion of required courses. Showcase your new skills and gain a competitive edge by adding badges backed by Villanova University to your resume, LinkedIn profile or email signature.
THE VILLANOVA DIFFERENCE
The College of Professional Studies has cultivated a distinguished reputation for delivering the hallmark Villanova experience — academically rigorous, top-quality and innovative programs within a supportive community — to students who are pursuing higher education amidst busy professional and personal lives. As an internationally recognized institution, Villanova is proud of its vibrant community of alumni, faculty, students and staff who are dedicated to driving meaningful impact and transformative change within their communities.
At Villanova, we believe where you've been is just the beginning.
Pursue the Next You.™
