DIGITAL MARKETING CERTIFICATE
- 3 COURSES
- 100% ONLINE
- ENROLLING MONTHLY
- 225 CLOCK HOURS
Become a highly-effective marketer in a fast-growing industry.
This program will equip you to drive digital transformation and growth by learning the foundational knowledge and practical experience to design, execute and analyze digital marketing campaigns. Gain a competitive edge in your organization or business by understanding digital behavior and trends, building a strong digital presence and increasing ROI.
LEARNED SKILLS
- Digital Marketing Methods
- Google PPC
- Meta Advertisment
- SEO SEM
- Analytics Tools
- Google Analytics 4
- Marketing Dashboards
- Engagement & Conversion
- AI Tools for Marketing
- Ethical Data
- Privacy & Data Sharing
- Marketing in the Metaverse
WHO SHOULD ENROLL?
- Marketers, analysts, social media professionals and digital content creators who want better campaign execution and results.
- Individuals looking to enhance lead generation, build branding and improve customer experience through digital interactions.
- Marketing leaders who manage digital marketing staff.
- Aspiring digital marketers looking to build a foundation in digital marketing and develop strategies for business.
- Career-driven professionals seeking to harness the power of digital platforms to achieve business goals.
The future of digital marketing is now.
66%
increase in digital marketing job openings in the last 10 years
$90K
Average National Salary
According to Lightcast
Principles + Practice Learning Model
An innovative and unique model of learning, Villanova’s Principles and Practice Model provides students the utmost flexibility.
Principles is the foundation of each course, fully asynchronous, providing students with the essential information they need to expand their skill sets and increase their expertise.
Practice is designed to build upon Principles to enhance student learning through collaboration and practical application. Weekly, faculty-led live class sessions complement the asynchronous coursework and enable students to participate in a rich learning environment that encourages open dialogue and respectful disagreement, crucial skills for personal and professional growth.
- 15% tuition savings over single microcourse
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty, and peer professionals during the course
- Digital Badge for each course completed
- Certificate upon program completion
- 10% tuition savings over single microcourse
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty, and peer professionals during the course
- Digital Badge
- Maximum flexibility with no live class sessions
- 100% online asynchronous coursework and assessments
- 1:1 faculty support throughout coursework
COURSES
Choose three courses from the list below to complete the full certificate.
CREDENTIALS
Earn Badges. Get Noticed.
Earn a digital badge for every completed course. You'll also earn a program certificate and program digital badge upon completion of the required courses. Showcase your new skills and gain a competitive edge by adding badges backed by Villanova University to your resume, LinkedIn profile, or email signature.
What our students are saying:
"For me, I’m learning things that I can use today. Which, can have an immediate impact on the work I’m doing. The Digital Marketing course has introduced tools and strategies that I’ve already started applying to marketing our immersion programs, promoting alumni receptions, and growing attendance at key events. I’ve been able to refine our outreach through more targeted messaging and stronger digital content, which has led to increased engagement from both alumni and students. The more we connect with alumni, the more opportunities we create for our students—whether it’s through mentoring, networking, or real-world insights. This course is helping me bridge those connections more effectively."
--Priscilla Jackson, Digital Marketing Student
The Villanova Difference
The College of Professional Studies has cultivated a distinguished reputation for delivering the hallmark Villanova experience — academically rigorous, top-quality and innovative programs within a supportive community — to students who are pursuing higher education amidst busy professional and personal lives. As an internationally recognized institution, Villanova is proud of its vibrant community of alumni, faculty, students and staff who are dedicated to driving meaningful impact and transformative change within their communities.
At Villanova, we believe where you've been is just the beginning.
Pursue the Next You.™
Our enrollment counselors are happy to answer any questions you have about our certificate programs.