Advanced Digital Marketing & Analytics
The Advanced Digital Marketing & Analytics course empowers students to design and optimize effective sales and marketing funnels. You’ll learn how to manage and elevate a brand’s digital reputation by employing trust-building strategies, addressing negative feedback, and utilizing AI tools to enhance marketing initiatives. The course highlights the critical role of digital presence in fostering trust, improving customer experience, boosting operational efficiency, and driving ROI.
This course requires a textbook at an additional cost. Students may order through the Villanova Bookstore.
Compare Enrollment Options:
- Complete Principles and Practice concurrently in 6 weeks
- Unlock access to Career Management services, including one 60-minute personalized advising session
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals during the course
- Earn a digital badge
- Complete Principles and Practice sequentially in 12 weeks
- Unlock access to Career Management services, including one 60-minute personalized advising session
- 6 weeks of asynchronous coursework and assessments followed by 6 weeks of live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals in the course
- Earn a digital badge
- Complete Principles microcourse in 6 weeks
- 100% asynchronous
- Maximum flexibility with no live class sessions
- Faculty support and feedback throughout course
- 6.25 hours of work estimated per week
Advanced Digital Marketing is a part of the Digital Marketing Certificate. Students must have first completed Digital Marketing Fundamentals before enrolling.
FAST TRACK
$1,885.50 | 6 weeks | 12.5 hours per week
Price Reflects 10% Savings
FLEX TRACK
$1,885.50 | 12 weeks | 6.25 hours per week
Price Reflects 10% Savings
PRINCIPLES
$800 | 6 weeks | 6.25 hours per week
GET IN TOUCH
Our enrollment counselors are happy to answer any questions you have about our certificate programs.
Call 610-519-7655