Building guardrails and protecting an institution’s brand is a huge responsibility of collegiate athletic programs. We will discuss topics related to compliance and community, how to balance stress, anxiety, and expectations while navigating these demands in the lightning quick world of social media. 

Winning championships in the ultra-competitive world of major collegiate athletics is a multi-pronged effort. Students will hear from those on the front lines as we cover the hiring and managing of head coaches, what makes a successful coach and program, the recruiting of prospective student-athletes, the importance of sports medicine, strength, conditioning, sports psychology, nutrition, technology and analytics, and other areas that factor into garnering a competitive edge.

We will feature the many varied careers associated with providing support for student-athletes that is critical for their success and that they will carry with them for a lifetime. These include professional pathways in academic support, mental health counseling, diversity, equity, and inclusion (DEI) programming, spirituality, and career planning.

Revenue-Generation, Storytelling, and Brand-Building: Athletic Entrepreneurship includes themes such as strategic and innovative fundraising models and the creation of sustainable revenue streams to help support all areas of the athletic department. Additionally, we will discuss brand building and inspired story telling through an athletic department and/or a flagship program within the athletic department in the digital social media vertical, a fast-growing field that offers multiple opportunities for career development.