Samantha Cranford


Samantha Cranford received a VURF travel grant to present at the Annual Convention for the Society of Personality Assessment.

On her conference experience:

"In early March 2016, I was given the opportunity to present my independent study I completed during the fall semester with Dr. John Kurtz at the Annual Convention for the Society of Personality Assessment. My study examined the relationship between the Big Five personality traits (Extraversion, Neuroticism, Agreeableness, Conscientiousness, and Openness to Experience) and social media usage across three popular social media platforms (Facebook, Instagram, and Twitter).  Specifically, we were interested in whether social media usage could be predicted by the presence of these traits.  Villanova undergraduates were asked to take three surveys on social media usage that were created for the study, as well as the Big Five Inventory (BFI), which is a measure of the Big Five traits.  Although the data failed to show any significant correlations between the traits and usage, I am thankful for the many things I learned throughout the process.  Through designing my own surveys, I learned the important of having a large enough scale in order to pick up on individual differences.  At the conference, I was able to attend different lectures on current “hot topics” in personality assessment, as well as see current research done by other students and professors across a variety of topics."