Principles of Fundraising


Villanova's Principles of Fundraising certificate provides students with the tools and data driven solutions for their development needs. Effective fundraising requires sophisticated techniques for identifying, cultivating, and soliciting potential donors.Through this course students develop a portfolio of strategies and skills to implement goal setting, strategic outreach and communication with donors.

Principles of Fundraising
Program Dates
Costs Register


Aug. 27 - Nov. 26, 2018

6:30 - 9:00 pm

Location: Villanova University Main Campus

AFP Member: $750

Non-Member: $800


About the Program

Principles of Fundraising is offered in collaboration with the Association of Fundraising Professionals - Greater Philadelphia Chapter (AFP-GPC) and is an exemplarily program for individuals looking to enhance their philanthropic endeavors. Villanova University will award 3.0 Continuing Education Units (CEU’s) along with a certificate of achievement upon completion of the program, which can be applied towards the Certified Fundraising Executive (CFRE) credential.

Principles of Fundraising educates individuals on how to:

  • Plan, implement and manage an annual giving program.
  • Identifying the best multi-media communication strategies and how to adapt your message per each outreach outlet.
  • Apply the latest information technology to your fundraising program.
  • Organize and host a successful solicitation event.
  • Build meaningful, workable relationships with board members and volunteers.
  • Assess your current organizations major gifts plan and how to implement better strategies for success through goal setting, strategic outreach, and communication with donors. 


Certified Fundraising Executive Credential

Students who successfully complete the Principles of Fundraising program will earn 30 points towards the Certified Fundraising Executive (CFRE) exam. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence, and service to the philanthropic sector.

Learn how to become a CFRE


Scholarship Opportunity

Association of Fundraising Professionals – Greater Philadelphia Chapter offers several partial scholarships for this course to individuals employed as fundraising professionals with one to five years of experience in the field. Scholarships are awarded on the basis of organizational need and career potential. 

Go to to download an application. The deadline is two weeks prior to the class start date. 

Upcoming Schedule and Courses



Starting a Development Program

Week 1 – August 27

Labor Day-No Class OFF September 3

Annual Giving

Week 2 – September 10

Institutional Fundraising

Week 3 – September 17

Grant Seeking

Week 4 - September 24

Research, Cultivation and Solicitation

Week 5 - October 1

Accountability, Ethics & The Law

Week 6 - October 8

Fall Break  

OFF – October 15

Campaign Fundraising

Week 7 - October 22

Basics of Planned Giving

Week 8 - October 29

Solicitation & The Donor's Perspective

Week 9 - November 5

The Board's Role

Week 10 – November 12

Marketing, PR, & Social Media

Week 11 – November 19

Putting It All Together

Week 12 - November 26

To learn how you can become an AFP Member, call 215-320-3871 or visit  Memberships start at $75 per year.

Registration, Billing/Payments and Cancellation Policy