Principles of Fundraising

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Villanova's Principles of Fundraising course provides students with tools and data-driven solutions needed to execute successful development activities. Effective fundraising requires sophisticated techniques for identifying, cultivating, and soliciting potential donors. Students learn from a team of exceptional faculty practitioners and develop a portfolio of strategies and skills to implement an effective approach to goal setting, strategic outreach and communication with donors.  

The Principles of Fundraising course is offered in collaboration with the Association of Fundraising Professionals - Greater Philadelphia Chapter (AFP-GPC).

Who should take this course?

  • Professional fundraisers who want to broaden their skills and knowledge
  • Those seeking to enter the development profession or have just started a new position in development
  • Volunteers engaged in fundraising activities

You will learn how to:

  • Plan, implement and manage an annual giving program.
  • Identify the best multi-media communication strategies and how to adapt your message per each outreach outlet.
  • Apply the latest information technology to your fundraising program.
  • Organize and host a successful solicitation event.
  • Build meaningful, workable relationships with board members and volunteers.
  • Assess your current organizations major gifts plan and how to implement better strategies for success through goal setting, strategic outreach, and communication with donors. 
Principles of Fundraising
Program Dates
Costs

Mondays

Feb. 3 - May 4, 2020

6:00 to 8:30 pm

Location: Villanova University Main Campus

Register by January 27th

No class March 2nd (Spring Break)           or April 13th (Easter Monday)

AFP Member: $750.00

Non-Member: $800.00

Course Materials: No additional charge

Additional parking fees apply.

View Financial information, including Cancellation Policies, Billing, and Payments.

Meet the Instructors

stephanie_cory
Stephanie Cory, CAP®, CFRE is committed to strengthening the nonprofit sector through education and has dedicated her career to fundraising and nonprofit management since 2003. She is a Certified Governance Trainer through BoardSource and a licensed consultant through the Standards for Excellence® Institute. Stephanie earned her bachelor’s and master’s degrees from the University of Southern California. Stephanie Cory LinkedIn
stephanie_cory
Lise Twiford, MBA, CFRE, CAP has been in professional fundraising and development for nearly 30 years, 25 of which were spent within complex healthcare organizations. Her areas of fundraising expertise include strategy, management and execution of capital campaigns, principal/major gifts, planned giving, special events, and annual funds. She currently serves as Director of Development at Germantown Friends School, Philadelphia, PA. Previously she held senior leadership positions in numerous Healthcare organizations and is a past president and chair for the Greater Philadelphia Chapter of the Association of Fundraising Professionals (AFP). Lise Twiford LinkedIn

Villanova University will award 3.0 Continuing Education Units (CEU’s) along with a certificate of achievement upon completion of the course, which can be applied towards the Certified Fundraising Executive (CFRE) credential (30 points). CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence, and service to the philanthropic sector.

Learn how to become a CFRE.

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Contact Information

Villanova University
College of Professional Studies
800 E. Lancaster Avenue
Vasey Hall, Room 104
Villanova, PA 19085
Phone: 610-519-4300
Fax:     610-519-7910
Email:  cps.info@villanova.edu

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