Principles of Fundraising


Villanova's Principles of Fundraising certificate provides students with the tools and data driven solutions for their development needs. Effective fundraising requires sophisticated techniques for identifying, cultivating, and soliciting potential donors. Through this course, students develop a portfolio of strategies and skills to implement goal setting, strategic outreach and communication with donors. 

Under the guidance of a team of exceptional faculty practitioners, students gain hands-on experience that is immediately applicable to their workplaces.  Additionally, they connect with a network of other professionals in the industry.

Who should take this course?

  • Professional fundraisers who want to broaden their skills and knowledge
  • Those seeking to enter the development profession or have just started a new position in development
  • Executive directors of nonprofit organizations
  • Volunteers engaged in fundraising activities
Principles of Fundraising
Program Dates


Aug. 27 - Nov. 26, 2018

6:30 - 9:00 pm

Location: Villanova University Main Campus


AFP Member: $750

Non-Member: $800

About the Course

Principles of Fundraising is offered in collaboration with the Association of Fundraising Professionals - Greater Philadelphia Chapter (AFP-GPC) and is an exemplary program for individuals looking to enhance their philanthropic endeavors.  Villanova University will award 3.0 Continuing Education Units (CEU’s) along with a certificate of achievement upon completion of the program, which can be applied towards the Certified Fundraising Executive (CFRE) credential.

Principles of Fundraising educates individuals on how to:

  • Plan, implement and manage an annual giving program.
  • Identifying the best multi-media communication strategies and how to adapt your message per each outreach outlet.
  • Apply the latest information technology to your fundraising program.
  • Organize and host a successful solicitation event.
  • Build meaningful, workable relationships with board members and volunteers.
  • Assess your current organizations major gifts plan and how to implement better strategies for success through goal setting, strategic outreach, and communication with donors. 


Certified Fundraising Executive Credential

Students who successfully complete the Principles of Fundraising program will earn 30 points towards the Certified Fundraising Executive (CFRE) exam. CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence, and service to the philanthropic sector.

Learn how to become a CFRE

Upcoming Schedule and Courses



Starting a Development Program

Week 1 – August 27

Labor Day-No Class OFF September 3

Annual Giving

Week 2 – September 10

Institutional Fundraising

Week 3 – September 17

Grant Seeking

Week 4 - September 24

Research, Cultivation and Solicitation

Week 5 - October 1

Accountability, Ethics & The Law

Week 6 - October 8

Fall Break  

OFF – October 15

Campaign Fundraising

Week 7 - October 22

Basics of Planned Giving

Week 8 - October 29

Solicitation & The Donor's Perspective

Week 9 - November 5

The Board's Role

Week 10 – November 12

Marketing, PR, & Social Media

Week 11 – November 19

Putting It All Together

Week 12 - November 26

This course will also be offered again in Spring 2019. 

To learn how you can become an AFP Member, call 215-320-3871 or visit  Memberships start at $75 per year.

Registration, Billing/Payments and Cancellation Policy

Fundraising Logo

Contact Information

Villanova University
College of Professional Studies
800 E. Lancaster Avenue
Vasey Hall, Room 104
Villanova, PA 19085
Phone: 610-519-4300
Fax:     610-519-7910

Maps & Directions to Campus