This year's Read to Lead is Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. The VSB Read to Lead Program, sponsored by EY, is an integral part of the undergraduate curriculum. The program connects and inspires students around a common, highly relevant business theme through the collective reading of one book during the summer before first year. The book offers students a real-world context for learning and provides a launching point for integrative discussions, projects, and analyses of topics in the Business Dynamics first-year core business course. It also provides students with new opportunities for discussions with high-level corporate leaders. The Read to Lead Program has included such books as Leading Matters: Lessons from My Journey, The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone, How Google Works by Eric Schmidt and Jonathan Rosenberg, Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately by Daniel Lubetzky, Winners Dream: A Journey from Corner Store to Corner Office by Bill McDermott, The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience by Howard Stoeckel and Bob Andelman, Conscious Capitalism by John Mackey and Rajendra Sisodia, Googled: The End of the World as We Know It by Ken Auletta and Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz.
VSB first-year students will be receiving a hardcopy of the book Shoe Dog: A Memoir by the Creator of Nike by Phil Knight in the mail by mid July.