This year's Read to Lead book by Brad Stone is The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World. The VSB Read to Lead Program, sponsored by EY, is an integral part of the undergraduate curriculum. The program connects and inspires students around a common, highly relevant business theme through the collective reading of one book during the summer before freshman year. The book offers students a real-world context for learning and provides a launching point for integrative discussions, projects, and analyses of topics in the Business Dynamics freshman core business course. It also provides students with new opportunities for discussions with high-level corporate leaders. The Read to Lead Program has included such books as: How Google Works by Eric Schmidt and Jonathan Rosenberg, Do the KIND Thing: Think Boundlessly, Work Purposefully, Live Passionately by Daniel Lubetzky, Winners Dream: A Journey from Corner Store to Corner Office by Bill McDermott, The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience by Howard Stoeckel and Bob Andelman, Conscious Capitalism by John Mackey and Rajendra Sisodia, Googled: The End of the World as We Know It by Ken Auletta and Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz.
VSB freshmen will be receiving a hardcopy of the book The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World in the mail by early August.