Villanova, PA, September 15, 2014 – The Villanova School of Business (VSB) announced the re-launch of the Center for Marketing and Public Policy (CMPPR) as the Center for Marketing and Consumer Insights (CMCI).
Building upon the success of the CMPPR, the Center for Marketing and Consumer Insights will leverage the marketing expertise of faculty and advisory council members to create an unparalleled student experience and improve the science and practice of marketing as it relates to the consumer experience.
The CMCI will support faculty as they develop insights about consumers based on cutting-edge and scientifically rigorous research. These findings will be distributed through classroom teaching, hands-on student training and interactive events that provide a forum for thoughtful dialogue among scholars, students, alumni, practitioners and policymakers.
The center also will provide opportunities for students to explore and discover new marketing and consumer research, and it will help prepare them to enter a competitive marketplace with both fundamental and applied proficiency.
The new CMCI will be led by Jeremy Kees, PhD, associate professor of marketing and the Richard Naclerio Emerging Scholar in Public Policy. Dr. Kees landed on Poets and Quants’ list of the “40 Most Outstanding B-School Profs Under 40 in the World” for his prolific research in consumer behavior, specifically with regard to cigarette package warnings and food nutrition labels.
The CMCI team will also include Charles R. Taylor, PhD, The John A. Murphy Professor of Marketing, who will serve as associate director and senior research fellow, and Julie Pirsch, PhD, assistant professor of marketing, who has been named associate director.
To learn more about the Center for Marketing and Consumer Insights, please visit: http://www1.villanova.edu/villanova/business/centers/marketing_consumerinsights.html