Two VSB Professors Recognized with Prestigious Research Award

Jeremy Kees

Villanova, Pa., May 17, 2012 – Villanova School of Business faculty members Jeremy Kees, assistant professor of marketing and the Richard Naclerio Emerging Scholar in Public Policy, and co-author John Kozup, associate professor of marketing and director of the Center for Marketing and Public Policy Research, received the American Marketing Association Thomas C. Kinnear Research Award for their article “Understanding How Graphic Visual Warnings Work on Cigarette Packaging.”

The Thomas C. Kinnear Research Award honors the article appearing in the Journal of Public Policy & Marketing (JPP&M) that has made the most significant contribution to the understanding of marketing and public policy issues within the past three years. The aim of this award is to create awareness of the important role that marketing plays in the causes of public policy initiatives and to encourage authors to continue to produce high-quality commentaries, research analysis, and case studies on public policy in the marketing arena. 

Kees’ and Kozup’s winning article examines the U.S. Food and Drug Administration’s tobacco control strategy that included placing graphic warning labels on cigarette packages that illustrate the harmful health effects of smoking. As a result of his work on this study, Kees appeared on the Early Show on CBS and commented on the topic in articles that appeared in BusinessWeek, Forbes, Yahoo! News, MSN Money, the Huffington Post, and many other media outlets.

The Editorial Review Board of the JPP&M, which is the premier academic and professional journal on public policy issues and their input on marketing, is responsible for selecting the winner(s) of the outstanding article among those that are nominated. The award is presented at the annual Marketing and Public Policy conference.

About Villanova University

Since 1842, Villanova University’s Augustinian Catholic intellectual tradition has been the cornerstone of an academic community in which students learn to think critically, act compassionately and succeed while serving others. There are more than 10,000 undergraduate, graduate and law students in the University’s five colleges—the College of Liberal Arts and Sciences, the Villanova School of Business, the College of Engineering, the College of Nursing and the Villanova University School of Law. As students grow intellectually, Villanova prepares them to become ethical leaders who create positive change everywhere life takes them.

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