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VILLANOVA, PA, February 22, 2010—Ronald Hill, PhD, Senior Associate Dean of Intellectual Strategy and the Richard J. and Barbara Naclerio Chairholder at the Villanova School of Business (VSB), has been awarded the 2010 Pollay Prize from the Sauder School of Business at UBC. This lifetime achievement award is presented annually to marketing scholars devoted to serving the greater good.
Hill is a professor of marketing & business law at VSB and teaches courses in marketing management and marketing ethics. In conjunction with teaching undergraduate and graduate level business students, he is a leading researcher in the school’s Center for Marketing & Public Research. Professor Hill has been referred to as one of the most prolific and influential authors in his field and is currently editor of the Journal of Public Policy and Marketing. He is globally recognized for his research promoting morality and ethics in marketing.
As the 2010 Pollay Prize honoree Professor Hill will present a public lecture at the University of British Columbia titled “Challenging Our Views of Consumption: We Know Too Much About Those Who Have Too Much & Too Little About Those Who Have Too Little.”
According to Hill, “When modern marketing research only takes into account the ‘Wealthy West,’ it becomes limited in scope and its discoveries simply cannot be applied across the world’s population.”
The Pollay Prize is presented by the Sauder School of Business and is named for University of British Columbia professor, Richard Pollay. Previous winners include Marvin Goldberg of Pennsylvania State University, Alan Andreasen of Georgetown University, Lauren Block of Baruch College, and Connie Pechmann of the University of California.
“In honor of Professor Pollay’s many contributions in the areas of marketing, advertising, and public interest, it brings me great pleasure to receive this prize from the Sauder School,” says Professor Hill. “I view Rick Pollay as one of my heroes in the field for his courage to make positive change in the world through academia.”
Founded in 1922, The Villanova School of Business is ranked #20 in the nation among undergraduate business schools. The school is home to the Center for Marketing & Public Policy Research, a respected outlet for scholarship and leadership in marketing and public policy issues.
Ronald Hill is a senior associate dean of intellectual strategy and the Richard J. and Barbara Naclerio Chairholder at the Villanova School of Business. His research topics focus on the triple bottom line of corporate social responsibility (financial, social, and environmental), dynamic leadership opportunities for 21st century executives, management challenges of coming generations, and mentoring women for personal and professional success. He has written over 125 articles and review papers, and is the author of Pearls along the Path: Lessons for Living a Life with Passion and Surviving in a Material World: The Lived Experience of People in Poverty.