Dr. James Goodnight, CEO of SAS, Discusses the Impact of Business Analytics on the Bottom Line

The Villanova School of Business hosts the analytics business leader

VILLANOVA, PA, January 13, 2010—Dr. James Goodnight, CEO of business analytics leader SAS, will give a presentation on the importance of analytics for organizations on Friday, January 15, from 1:30 p.m. to 2:30 p.m. in Driscoll Hall at the Villanova School of Business (VSB). Goodnight’s talk is part of the Business Analytics Lecture Series at VSB.

Given the increased importance of analytics on long-term business success, Dr. Goodnight will discuss how paying attention to data will measurably impact results. He will provide industry examples that illustrate both fact-based decisions and those made by instinct.

Dr. Goodnight’s visit to VSB is part of the school’s strategic initiative to focus on the development of analytical business knowledge and expertise among all VSB students.

“Analytic capability skills are critical to the success of our students. If well-prepared, our graduates can add immediate value to the marketplace, while our cross-disciplinary faculty become recognized for excellence in analytics education, practice, and research,” said James Danko, The Helen and William O’Toole Dean. “Dr. Goodnight's visit will expose our students, faculty, and business partners to thought leaders in business analytics.” His lecture also will accentuate the four pillars of academic excellence in VSB’s redesigned undergraduate curriculum: global mindset, ethics, technology, and innovation.

Dr. Goodnight is eager to share the importance of analytics in business education. His company’s strategy for keeping employees and attaining peak performance was showcased in the July-August 2005 issue of Harvard Business Review. Goodnight co-authored the article, which asserted that companies prosper when they make the most of their “creative capital” – creative thinkers whose ideas generate valuable products and services.

In 2004, Harvard Business School named Goodnight one of the “20th Century’s Great American Business Leaders” for his three decades leading SAS, a business that changed the way Americans lived, worked, and interacted in the 20th century. That same year, he was named one of America’s 25 Most Fascinating Entrepreneurs by Inc. magazine.

“Innovation,” says Goodnight, “is critical to success in this business, and creativity fuels innovation. The creativity brought forth by SAS staff is a key competitive advantage for us.”
This event is free and open to the public. Click here to register. Numerous SAS customers in the region will attend along with other organizations interested in leveraging their vast amounts of data for competitive advantage.

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster.

The Villanova School of Business is ranked #11 in the nation and has been at the forefront of business education since it was founded in 1922. VSB is home to six centers of excellence (Center for Business Analytics, Center for Global Leadership, Center for Marketing & Public Policy Research, Center for the Study of Church Management, the Daniel M. DiLella Center for Real Estate, and the Innovation, Creativity, and Entrepreneurship (ICE) Center) with each center designed to foster innovative, cross-disciplinary research and teaching opportunities for business faculty. The school serves over 2,500 undergraduate and graduate students.

Corporate Partners Scheduled to Attend:
Air Products
Campbell Soup Company
Independence Blue Cross
JP Morgan
The Vanguard Group
Wawa Inc.

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