Marketing & Business Law

VSB faculty regularly host and attend research events. Recent events hosted by VSB include the Direct Marketing Educators' Symposium in 2007 and the 2008 and 2011 American Marketing Association's Marketing and Public Policy Conferences. Faculty members also participate in the American Marketing Association's Summer and Winter Educators' Conferences and the Association of Consumer Research Conference..

Recent Faculty Distinctions

Ronald Hill won the Villanova University Outstanding Faculty Research Award
Jeremy Kees and John Kozup received the Thomas C. Kinnear Research Award
Jeremy Kees won the McDonough Family Faculty Award
Julie Pirsch received the Gerald A. Dougherty Endowed School of Business Faculty Teaching Award
Ray Taylor received the American Academy of Advertising's Ivan L. Preston Outstanding Contribution to Research Award
Michael Capella received an Emerging Scholar Award

Jeremy Kees was named the Richard Naclerio Emerging Scholar in Public Policy
John Kozup and Ray Taylor won the McDonough Family Faculty Award

Ronald Hill received the Richard W. Pollay Prize from the Sauder School of Business at the University of British Columbia. a lifetime achievement award
Ray Taylor won the Journal of Advertising's Best Article Award

Eric Karson received the Best Ad Hoc Reviewer award presented by the Journal of Advertising and the American Academy of Advertising
Ray Taylor won the Villanova University Outstanding Faculty Research Award

Editorial Appointments

  • Ronald P. Hill,
    Journal Editor, Journal of Public Policy and Marketing
  • Charles Ray Taylor,
    Associate Editor, Journal of Public Policy and Marketing
    Editor-in-Chief, International Journal of Advertising
    Senior Advisory Board, Journal of Advertising
    Editorial Review Board, Journal of Public Policy and Marketing
    Journal of Consumer Affairs
    Journal of Business Research
    Psychology and Marketing
    International Marketing Review
    Journal of Marketing Communications
    Advances in International Marketing
    Journal of Global Scholars of Marketing Science
  • John Kozup,
    Editorial Review Board, Journal of Public Policy and Marketing
  • Michael Capella,
    Editorial Review Board, Journal of Public Policy and Marketing
  • Eric Karson,
    Editorial Review Board, Journal of Advertising
  • Jeremy Kees,
    Editorial Review Board, Journal of Public Policy and Marketing
    Editorial Review Board, International Journal of Advertising

Recent Publications

Hill, Ronald Paul, Kelly D. Martin and Lan Nguyen Chaplin (forthcoming), "A Tale of Two Marketplaces: Consumption Restriction, Social Comparison, and Life Satisfaction", Marketing Letters.

Burroughs, James, Lan Nguyen Chaplin, Mario Pandelaere, Michael Norton, Nailya Ordabayeva, Alexander Gunz, and Leslie Dinauer. Forthcoming. "Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society." Journal of Public Policy and Marketing.

Hill, R.P. With Kelly Martin. 2012. "Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid," Journal of Consumer Research, 39 (April), forthcoming.

Bennett, Aronte, R. P. Hill (2012). "The Universality of Warmth and Competence: A Response to Brands as Intentional Agents," Journal of Consumer Psychology, 22 (April), forthcoming.

Hill, R.P. With Kelly Martin. 2012. "Absolute and Relative Restriction and Consumer Behavior: Implications for Understanding Global Consumption." Journal of Consumer Affairs, forthcoming.

Hill, R.P. With Todd Shank and John Stang. 2012. "Do Investors Benefit From Good Corporate Governance?" Corporate Governance, 14 (3), forthcoming.

Cheng, Shirley, Tiffany Barnett White, and Lan Nguyen Chaplin. 2012. "The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship," Journal of Consumer Psychology.

Sipior, J. C., Ward, B. T., Connolly, R. (2011). The digital divide and t-government in the United States: using the technology acceptance model to understand usage. European Journal of Information Systems.

Ward, B. T., Sipior, J. C. (2011). The Battle over E-commerce Sales Taxes Heats Up. Information Systems Management, 28(4), 334 – 339.

Burton, Scot and Jeremy Kees. 2011. "Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives," Journal of Public Policy & Marketing.

Michael L. Capella, Cynthia Webster, and Brian R. Kinard. 2011. "A Review of the Effect of Cigarette Advertising." Journal of International Research in Marketing.

Charles R. Taylor, C. Luke Bowen, and Hae-Kyong Bang (2011), "The State of Methodological Practice in International Marketing Research," Advances in International Marketing, 22 (1), 143-167.

John B. Ford, Barbara Mueller, and Charles R. Taylor (2011), "The Tension between Strategy and Execution: Challenges for International Advertising Research," Journal of Advertising Research, 51 (1), 27-41.

Karen L. Becker-Olsen, Charles R. Taylor, Ronald Paul Hill, and Goksel Yalcinkaya (2011), "A Cross Cultural Look at Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands," Journal of International Marketing, 19 (2) 30-44.

Hyun Joung Lee, Doo-Hee Lee, Charles R. Taylor, and Jong-Ho Lee (2011), Do Online Brand Communities Help Build and Maintain Relationships with Consumers? A Network Theory Approach," Journal of Brand Management, 19 (3), 213-227.

Hao Zhang, Eunju Ko, and Charles R. Taylor (2011)," Advertising Appeals Strategy: Moderating Effect on the Relationship between Innovation and Customer Equity Drivers in China," Advances in International Marketing, 22, 111–136.

Luo, W., Cook, D., Karson, E. J. (2011). "Search Advertising Placement Strategy: Exploring the Efficacy of the Conventional Wisdom. Information & Management, 48(8), 404-11.

Andrews, Craig, Scot Burton, and Jeremy Kees. 2011. "Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols," Journal of Public Policy & Marketing.

Kees, Jeremy. 2011. "Advertising Framing Effects and Consideration of Future Consequences," Journal of Consumer Affairs.

Scammon, Debra L., Punam A. Keller, Pia A. Albinsson, Shalini Bahl, Jesse R. Catlin, Kelly L. Haws, Jeremy Kees, Tracy King, Elizabeth Gelfand Miller, Ann M. Mirabito, Paula C. Peter, and Robert M. Schindler. 2011. "Transforming Consumer Health," Journal of Public Policy & Marketing.

Bublitz, Melissa G., Laura A. Peracchio, Alan R. Andreasen, Jeremy Kees, Blair Kidwell, Elizabeth Gelfand Miller, Carol M. Motley, Paula C. Peter, Priyali Rajagopal, Maura L. Scott, and Beth Vallen. 2011. "The Quest for Eating Right: Advancing Food Well-Being," Journal of Research for Consumers.

Hill, R.P. With Nora Moran. 2011. "Social Marketing and Interactive Media," International Journal of Advertising.

Hill, R.P. With Peggy Chaudhry, Steve Stumpf, and Goksel Yalcinkaya. 2011. "Consumer Complicity in Emerging Markets," Advances in International Marketing.

Hill, R.P. With Alison Watkins. 2011. "Morality in Marketing: Oxymoron or Good Business Practice?" Journal of Business Research.

Hill, R.P. 2011. "Wither Marketing and Public Policy Research? Or Has Public Policy and Marketing Come of Age?" Journal of Public Policy & Marketing.

Chaplin, Lan Nguyen, Raimundo (Wilson) Neto, and Tina M. Lowrey. 2010. "Beyond Brands: Happy Adolescents See the Good in People." Journal of Positive Psychology.

Chaplin, L.N. with John, Deborah R. 2010. "Interpersonal influences on adolecent materialism: A new look at the role of parents and peers." Journal of Consumer Psychology.

Chaplin, L.N. with Lowrey, Tina M. 2010. "The development of consumer-based consumption constellations in children." Journal of Consumer Research.

Sipior, J. C., Ward, B. T., Connolly, R. (2010). An Empirical Evaluation of E-Government Inclusion Among the Digitally Disadvantaged in the United States. Information Resources Management Journal, 24(4), 21-39.

Ward, B. T., Sipior, J. C. (2010). The Internet Jurisdiction Risk of Cloud Computing. Information Systems Management, 27(4), 334 – 339.

Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor (2010), "Measuring Hard Sell and Soft Sell Advertising Appeals," Journal of Advertising, 39 (2), 5-20.

Schwaiger, Manfred, Marko Sarstedt and Charles R. Taylor (2010), "Art for the Sake of the Corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations," Journal of Advertising Research, 50 (1), 77-91

Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor (2010), "Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers," Journal of International Marketing, 18 (2), 20-34.

Capella, Michael, Ronald Paul Hill, Justine Rapp, and Jeremy Kees. 2010. "The Impact of Violence against Women in Advertisements," Journal of Advertising.

Kees, Jeremy, Burton, Scot, Craig Andrews, and John Kozup. 2010. "Understanding How Graphic Visual Warnings Work on Cigarette Packaging," Journal of Public Policy & Marketing.

Taylor, C., S. Okazaki, B. Mueller. 2010. "Measuring hard sell and soft sell advertising appeals." Journal of Advertising.

Bennett, A., S. Craig, and S. Douglas. 2009. "Contextual and culture factors underlying Americanization." International Marketing Review.

Thought Leadership

VSB faculty members publish in the following journals:

  • Journal of Advertising
  • Journal of Marketing
  • Journal of Retailing
  • Journal of Services Marketing
  • Psychology & Marketing
  • Journal of Public Policy & Marketing
  • American Journal for Public Health
  • Journal of Consumer Research
  • Journal of Consumer Psychology
  • Journal of Business Ethics
  • Journal of Business Research
  • Journal of Advertising Research
  • Journal of International Marketing Review
  • International Marketing Review
  • Journal of international Research in Marketing

For More Information

P. Greg Bonner
Chair, Marketing and Business Law
(610) 519-4352