Center for Marketing and Consumer Insights

Marketing Next Series

The Marketing Next Series is an on-campus initiative that brings marketing executives to campus to discuss innovations and trends in the marketing landscape. These events are designed to give VSB students exposure to an “insider” view on popular topics in marketing and provide students with networking opportunities through post event receptions.

Past Marketing Next events have covered topics such as “Deconstructing Digital Media” and “Trends and Careers in Digital Media and Advertising.” Historically, 100+ students and faculty attend these events to hear from marketing executives representing Omnicom Media Group, Viacom, Turner, NBCUniversal, among others.

For More Information

Jeremy Kees, PhD
Richard J. and Barbara Naclerio Endowed Chair in Business
Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights
jeremy.kees@villanova.edu

Charles R. Taylor, PhD
Associate Director, Faculty Initiatives
Senior Research Fellow
raymond.taylor@villanova.edu

Julie Pirsch, PhD
Associate Dean of Teaching & Learning
Associate Director, Student Initiatives
julie.pirsch@villanova.edu

Lindsay Higgins McFadden
Marketing Faculty
Business Fellow, CMCI
lindsay.mcfadden@villanova.edu