Jessica Raspa

Market Research Project Manager
Jessica Raspa is a graduate research fellow and is currently pursuing her MBA at Villanova University. Prior to attending Villanova, she worked as an eCommerce Associate Manager for the Kitchen & Food team at QVC for 2 years. In 2012, she graduated with distinction from the Lebow College of Business at Drexel University, where she earned her Bachelor of Science in Business Administration degree, concentrating in Marketing and Finance, with a minor in Communications/Public Relations. She received magna cum laude honors. In addition to her studies, Jessica also co-founded the Drexel University Ski/Snowboard Club and participated in and choreographed for the Drexel Dance Ensemble. She currently serves as Vice President of Marketing for the Drexel University Ski/Snowboard Club Alumni Affinity Group and in her spare time, volunteers as an Assistant Coach for the Philadelphia Maccabi Dance team.

David Urias, PhD

Market Research Project Manager
Currently a Villanova MBA Fellow, David Urias, PhD has an extensive educational background in international education, policy studies, and program evaluation. He is the Founding Director of both the Masters Program in Global & International Education at Drexel University’s School of Education and the Evaluation Research Network. He earned his doctorate in international educational policy studies and program evaluation from the Curry School of Education, University of Virginia. He also earned an advanced certificate in the Teaching of English as a Foreign Language from the Royal Society of Arts, Cambridge University, and Georgetown University. He holds a master’s degree in teaching from Johns Hopkins University. In addition to his educational background and interest in international education, over the last 22 years, he has traveled, lived, and worked in such countries as Peru, Israel, Greece, and England to name a few. With respect to outcomes assessment, Dr. Urias has experience logically linking evaluation questions to appropriate sources of information, instruments, and methods of analysis as evidenced by his work evaluating National Science Foundation funded programs such as: four REU sites, one GAANN, one PIRE, and one GK-12.

Sydney West

Consumer Insights Lab Assistant
Sydney is a senior Political Science major and a Business and Spanish minor. She is a charter member and currently the Secretary of the Tau Xi Chapter of Alpha Kappa Alpha Sorority, Inc., and a founder and current Vice President of the Edward Collymore Senior Honor Society. Sydney will be graduating in May, and in August she will begin working for Morgan Stanley Asia Limited in Hong Kong.

Rosalina Jowers

Consumer Insights Lab Assistant
Rosalina is a senior Communication major with a concentration in Public Relations at the university. She is currently a Resident Assistant, Vice President of the university’s hip-hop team, Ablaze, Vice President of the Public Relations Student Society of America, and a Faith and Learning Scholar. Rosalina will be graduating in May and will continue her education, pursuing a Master’s in Communication.

For More Information

Jeremy Kees, PhD
Richard J. and Barbara Naclerio Endowed Chair in Business
Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights

Charles R. Taylor, PhD
Associate Director, Faculty Initiatives
Senior Research Fellow

Julie Pirsch, PhD
Associate Dean of Teaching & Learning
Associate Director, Student Initiatives

Lindsay Higgins McFadden
Marketing Faculty
Business Fellow, CMCI