Jeremy Kees

Jeremy Kees

Jeremy Kees, PhD is The Richard J. and Barbara Naclerio Endowed Chair in Business and Professor of Marketing at Villanova. He teaches Research Driven Decision Making and Strategic Marketing Management in the VSB Graduate School of Business and Competitive Effectiveness to VSB undergraduates

Dr. Kees was recently recognized as one of “The 40 Most Outstanding Business School Profs Under 40 In The World” for his excellence in teaching and research. As an expert in marketing and consumer welfare issues, Dr. Kees has been featured in such national media outlets such as NBC’s The Today Show, Wall Street Journal, USA Today, MSNBC, among many others.

Dr. Kees is a highly sought after consultant for his expertise in marketing research, advertising, and public policy. He has consulted for world-renowned marketing research firms Nielson, Ipsos, and Harris Interactive. He also has extensive experience consulting in the area of advertising and promotions, working for clients such as Johnson & Johnson, Saatchi & Saatchi, and Schafer, Condon, and Carter. Dr. Kees has also consulted for industry organizations, including the Grocery Manufacturers Association, Food Marketing Institute, National Fisheries Institute, and the American Veterinary Medical Association.

Dr. Kees works closely with federal agencies on policy and consumer welfare issues. He currently is a member of the FDA Risk Communication Advisory Committee, where he advises various government agencies about risk communication strategy and policy. He also serves as an ongoing Special Government Employee, a role in which he provides direction on various FDA initiatives.

Dr. Kees has authored over 70 peer-reviewed journal articles, book chapters, and conference proceedings. He has published in some of the most prestigious business academic journals including the Journal for Marketing Research, Journal of Advertising, and the Journal of Public Policy & Marketing. He is an Associate Editor for the Journal of Advertising and serves on the editorial review board for a number of other business journals.

For More Information

Jeremy Kees, PhD
Richard J. and Barbara Naclerio Endowed Chair in Business
Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights

Charles R. Taylor, PhD
Associate Director, Faculty Initiatives
Senior Research Fellow

Julie Pirsch, PhD
Associate Dean of Teaching & Learning
Associate Director, Student Initiatives