Lindsay Higgins McFadden


Lindsay Higgins McFadden spent fifteen years in the Advertising and Brand Communications industry, the majority of which were spent at McCann New York working on a wide range of domestic and international Clients such as Gillette, J&J, Unilever and MasterCard. Her McCann tenure was highlighted by the roll-out of MasterCard’s “Priceless” campaign globally in 100+ countries and 47 languages, resulting in the reversal of 10 straight years of share declines for MasterCard and the award of a Gold Effie for Best Global Campaign.

Following McCann, Lindsay led the Account Management team at Brownstein Communications in Philadelphia, managing clients such as United Healthcare PA, Philadelphia Magazine, University of the Sciences and Children’s Hospital of Philadelphia.

Lindsay received her undergraduate degree from Fordham University’s Gabelli School of Business and a Masters in International Marketing from St. Joseph’s University Haub School of Business. Lindsay has been a member of the VSB Marketing faculty since January of 2014, teaching Global Marketing, Business Dynamics and Competitive Effectiveness.

For More Information

Jeremy Kees, PhD
Richard J. and Barbara Naclerio Endowed Chair in Business
Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights

Charles R. Taylor, PhD
Associate Director, Faculty Initiatives
Senior Research Fellow

Julie Pirsch, PhD
Associate Dean of Teaching & Learning
Associate Director, Student Initiatives

Lindsay Higgins McFadden
Marketing Faculty
Business Fellow, CMCI