Curriculum Innovations

With strategic guidance from the CMCI Advisory Council, the Center has spearheaded some innovative curricular enhancement to the Villanova marketing major program of study. Marketing majors now have the opportunity to pursue specialized ‘tracks’ including digital marketing and sales. The ‘tracks’ provide a sequence of classes that position students to compete for the very best jobs in digital marketing and sales.

CMCI faculty members take great pride in developing cutting-edge courses. In addition to constantly changing courses in the marketing analytics and digital marketing space, a new course in social media provides students with the opportunity for experiential learning. The social media course is taught in partnership with VML, a world leader in digital marketing strategy. Students develop social media strategies for a real client (i.e. Gatorade) utilizing traditional and ‘new’ social media platforms. Students present their strategic recommendations to a panel of digital media experts at the Time Warner Medialab in NYC.

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Jeremy Kees, PhD
Richard J. and Barbara Naclerio Endowed Chair in Business
Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights

Charles R. Taylor, PhD
Associate Director, Faculty Initiatives
Senior Research Fellow

Julie Pirsch, PhD
Associate Dean of Teaching & Learning
Associate Director, Student Initiatives

Lindsay Higgins McFadden
Marketing Faculty
Business Fellow, CMCI