Four VSB seniors out-competed 15 teams from universities across the nation to place first in the seventh annual Consortium for Undergraduate International Business Education (CUIBE) International Business Case Competition, held at Northeastern University in Boston. The first-place finishers—Brian Chueh ’17, Erica Chuong ’17, Chris Sweeney ’17 and Andrew Liou ’17—were tasked with examining a business case for Unilever and presenting their recommendations to a panel of judges in less than 48 hours.
“This is the first time in VSB history that our team has earned first place in this competition,” said Ward Utter, instructor, Management & Operations, who served as the faculty advisor for the team. “We’ve come close, but this year’s team was well prepared thanks to plenty of support from the VSB community. I was honored to see their hard work and smart approach rewarded with the first-place recognition.”
The case competition provides students with the opportunity to showcase their knowledge and talents in a unique international business learning lab venue while sharpening their critical thinking and presentation skills. Students are then able to apply what they have learned in the classroom to network and gain real-world experience in a competitive environment.
“This is a very competitive event and our team was up against some of the strongest teams in the competition's history,” said Kim Cahill, director of the Center for Global Leadership, which sponsored the student team. “We could not be any prouder of our students’ impressive finish!”