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Backpack to Briefcase Launches briefCASE Challenge

The Bartley briefCASE Challenge successfully completed its inaugural run November 14-16. The challenge is only one component of the innovative Backpack to Briefcase curriculum designed to holistically prepare students for success and leadership in business throughout their four-year VSB experience. Vice Dean Daniel Wright, PhD, commented, “The Bartley briefCASE Challenge is quickly becoming one of the many hallmarks of the VSB student experience.”

Integrating career and professional development concepts into the VSB curriculum guides students in developing a thoughtful approach to preparing for the next step after graduation. Continuous professional development is incorporated in the classroom throughout the curriculum. Each year, students are presented with opportunities to learn and develop professionally as they prepare themselves for graduation and entrance into the business world.

Over 200 VSB juniors were split into 48 teams, each with four or five students for the briefCASE Challenge. On Friday afternoon, students met their teammates and received a business case to analyze. Teams then worked on the case and prepared a solution for the preliminary round of competition on Saturday evening. Twelve teams advanced to the semifinal round on Sunday morning. From that group, four were selected to present their work on Sunday afternoon in the championship round.

In each round, the teams’ solutions were evaluated by judging panels comprised of VSB faculty and 40 business executives who had volunteered to serve in this role. The student competitors had the unique opportunity to be coached by the judging panels and were able to network with the judges during the breaks. CGL Advisory Council Chair Steve DeRose served as a judge for the competition and the winning team included two Global Leadership Fellows, Susan Anderson ‘16 VSB and Allison Meade ‘16 VSB.

For More Information

The Moran Center for Global Leadership
Villanova School of Business
Villanova, PA 19085
Tel: (610) 519-4395

Jonathan Doh, PhD
Co-Faculty Director, for The Elenore and Robert F. Moran Sr. Center for Global Leadership

Kimberly A. Cahill

Michelle Casario, PhD
Co-Faculty Director, for The Elenore and Robert F. Moran Sr. Center for Global Leadership

Gloria Angel
Program Administrator

Sharon Ballard
Program Coordinator