CGL partnered with the World Trade Center of Greater Philadelphia to sponsor the Philadelphia International Showcase on September 11th. The program is recognized as the region’s leading international business reception and networking event and brings together the international business, diplomatic, and academic communities to “showcase” the international vitality of Greater Philadelphia as a world-class region and international business destination.
Over 175 representatives from the region’s international business community were in attendance and included local business leaders, government officials, and representatives from the region’s economic development organizations. Pennsylvania’s Authorized Trade Representatives (ATRs) from around the globe were in attendance to informally discuss business opportunities in their respective markets and conducted 350 one-on-one appointments with area companies leading up to the event marking the launch of global business planning for these organizations.
Keynote remarks were provided by Allison Vulgamore, president and chief executive officer of The Philadelphia Orchestra. Ms. Vulgamore was instrumental in sharing The Philadelphia Orchestra as cultural ambassador with the world and helping to increase awareness of the Greater Philadelphia region as a world-class city and international tourism destination. In June, The Philadelphia Orchestra visited China for its 2012 Residency Week and Tour. This pilot Residency Week initiative laid the ground work for what culminated in the signing of a five-year commitment to co-create future Residency programs with cities and provinces throughout China. Ms. Vulgamore concluded that expanding cultural connections strengthens global awareness of the region as well as commerce. www.wtcphila.org