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Founder and chief statistician, Social Media Research Bureau
Statistician, Medidata Solutions
Social media has enabled consumer word-of-mouth to evolve from relatively isolated groups to mass audiences that are now larger than many traditional media audiences. The resulting mass volume of social message data is being captured by corporations in an effort to identify what consumers are saying about their brands. This presentation explored the world of big data and the strategies used by corporations to capture, analyze and interpret the consumer messages collected across social channels. The audience was offered a rare inside look at the recent technological advancements in social media analytics and industry-related career opportunities available to Villanova graduates.
Chris Bound is the co-founder and chief statistician at Social Media Research Bureau, which is a cloud based media analytics start up focused on the development of cross channel analytics software to measure and monetize social messages return on engagement (roe). He is also a statistician at Metidata Solutions, a global leader in providing clinical technology solutions that enhance the efficiency of and lower the cost of clinical development. His previous experience includes developing statistical models and cross channel analytics reporting for Nutrisystem. At Nutrisystem Chris developed a fully integrated marketing analytics solution that linked website, call center, and customer data to measure and monetize the media spend impact on business outcomes. Chris is a Villanova Alumnus, receiving his BS in Math and MS in Applied Statistics from the College of Arts and Sciences.
Daniel Wright, PhD
Meredith K. Lockyer
Center for Business Analytics