VSB Brand and Editorial Guidelines

Brand Guidelines

The Villanova School of Business' graphic identity was developed with the other colleges of Villanova University to serve as the main brand identity for Villanova University. The VSB graphic identity adheres to Villanova University's graphic standards for the Villanova logo.

Please visit the University Communication and Marketing Brand Guidlines webpage. This page outlines Villanova's visiual identity with usage guidelines regarding the University marks, as well as the specific College marks. It also includes color and typeface recommendations.

Faculty and Staff

This resource allows faculty and staff to discover staff programs, download PowerPoint and Flyer templates and VSB logos for print and web use.

Editorial Style Guidelines

The style guide provides basic guidelines for grammar, spelling and punctuation issues commonly encountered. Villanova University publications adhere to AP Style. Please click here to see the entire Editorial Style Guidelines, provided by University Communications. See below for a few examples regarding the Villanova School of Business.

Joyce E. A. Russell, PhD,
The Helen and William O’Toole Dean of the Villanova School of Business

First reference: should include full title, e.g., Joyce E. A. Russell, PhD, The Helen and William O’Toole Dean of the Villanova School of Business.

Second reference: Dean Russell
When “Dean” comes before the last name, it is always capitalized.

University President:

Use full name and title on first reference: University President the Rev. Peter M. Donohue, OSA, PhD, ’75 CLAS.

If the title follows the name, lowercase "president": The Rev. Peter M. Donohue, OSA, PhD, ’75 CLAS, University president.

On subsequent references, "Father Donohue," "the president" and similar terms may be used.


When describing Villanova, “University” should always be capitalized.

Example: The University is embarking upon a Campus Master Plan.

On first reference: always use the official name of the college.
On second reference: its popular acronym (if it has one) can be used:

Example: Villanova School of Business; second reference: VSB