Dr. Amy Way
Director of Graduate Studies
Villanova University - Garey Hall
Many courses will be offered in the hybrid format which combines distance education and classroom instruction.
Qualitative approaches to communication research: phenomenology, ethnography, rhetorical criticism, and semiotic analysis. Emphasis on the performative turn in ethnography and alternative forms of ethnographic writing. Primary work consists of semester-long original study. With Departmental permission, this course can substitute for Senior Project.
Fundamentals of quantitative communication research. After reviewing the philosophy and practice of scholarly inquiry, students engage in research design and execution, thematic and statistical inference, and the presentation of research results. With Departmental permission, this course can substitute for Senior Project.
Internships at area businesses and organizations supervised by a faculty member. Graduate Students may only take this course once.
Individual research project in an advanced area of communication, conducted under the guidance of a faculty member.
Contemporary topics in communication. Taught on an occasional basis to reflect critical and changing debates and inquiries in the discipline.
Independent capstone research experience under the direction of a graduate faculty advisor. Satisfactory completion requires a successful defense of a completed research prospectus.
Independent capstone research experience under the direction of a graduate faculty advisor. Satisfactory completion requires a successful defense of a completed research project.
Orients new students to graduate study in communication. (1 cr.)
Provides useful information and competitive advantages in many areas of self-promotion in communication. (1 cr.)
Prepares Master’s students interested in academic professions. This course focuses on developing a better understanding of preparing and presenting research to academic audiences. (1 cr.)
Guides students through process of planning and strategy development; developing and pretesting concepts, messages, and materials; implementing program, assessing effectiveness and making refinements. (1 cr.)
Learn to create, shape, adapt and embody narratives for various contexts, audiences, and purposes—both personal and professional.
Grounds students in communication theory orienting them to theoretical and ethical issues involved in strategic discourse. Tracing historical and contemporary issues in the development of communication study, the course examines meaning-making and its consequences in various contexts.
Examines performance across contexts: public to interpersonal, verbal to nonverbal, stage to everyday life. Uses performance, rhetorical, and cultural studies theory to experience the strategic nature of performance in aesthetic, political, interpersonal, organizational, and cultural contexts. Emphasizes both analyzing and creating performance.
Using the principles of persuasion from classical and contemporary rhetorical theory and criticism, students engage message analysis and construction; audience/situational analysis; and strategic oratory.
Theories of effective group communication; group development, cohesion, conflict management and diversity; strategies for building and maintaining teams, enacting leadership, constraints and opportunities for teams and leaders, organizational outcomes, and effective project management.
Examines interpersonal, organizational and mediated communication in various health domains. It includes a review of relevant health communication theory and methods to inform such areas as doctor/patient relations, public health campaigns and communications about health in organizing and organizations.
Prepares students to understand and analyze organizations as researchers; prepares them to conduct consulting interventions in organizations as communication consultants.
The role of communication in the development and management of conflict and negotiation; types of conflict, resolution strategies and power relationships. Applications may include intercultural/international conflict, conflict in organizations and conflicts between and among stakeholders.
Historical and contemporary study of intercultural communication in interpersonal, organizational, and mass mediated contexts. Topics: cultural identity, ethnocentrism, culture and language, culture and the body, intercultural conflict, intercultural communication competence, and cultural adaptation.
Explores the relational, axiological and cultural implications of communication practices in the negotiation of difference and social identity as central to the organizing process.
Centrality of communication to organizing and practices of organizational life. Theoretical and historical perspectives on org. com. Topics: organizational structure and culture, communication networks, decision-making, socialization, training, consulting, and workplace democracy.
Local, national and international campaigns, research target audiences, conduct formative research for message development, and design and evaluate multi-media message strategies. May be taught from a health/risk communication, political communication, or public communication perspective.
Explores public relations theory, research, and practice in an international context. Explores public relations issues and practices in Asia, Europe, Latin America, and Africa. Students will develop a body of knowledge to help as future communication scholars or professionals.
Study of effective leadership. Examines communication environment and organizational politics. Participant model of leadership; group/team observation and participation.
Examines the communicative negotiation of identity in different contexts. It explores areas such as gender, race, sexuality and class.
This course acquaints students with ways of critically assessing the use of communication for social, economic, and/or cultural transformation. Course will incorporate perspectives from at least one of the following areas: rhetoric, critical/cultural studies, communication campaigns, organizational communication or media studies.
Areas covered include journalistic style of writing, targeting audiences, practice in fundamentals and media relations techniques. Students will create portfolio writing samples, e.g. industry standard news releases, pitch letters and features, Q&A documents, crisis statements and position papers.
Foundation, history and evolution of public relations, including media, management, and client relations, writing, research, ethical counsel and crisis communication. Students form “agency” groups to solve a client’s public relations challenges and present plan to leading public relations professionals.
Research process in advertising, creative platform, development and execution, media planning and buying, evaluating, advertising effectiveness, new and non-traditional advertising, internet and web-based advertising, client management, and advertising in a socially conscious marketplace.
Surveys media industries – newspaper, film/home video, broadcast television, cable television and the internet – focusing on how consumer demand, technology and government policies interact to affect industry behavior. Examines audiences as products of mass media industries.
This course covers principles of journalism through theoretical, methodological, critical, and practical lenses. Areas of study include history, ethics, production, consumption, impact on individuals and society, content, and industry structure, all with an emphasis on the current and future state of journalism in the new media environment.
Students examine the reciprocal relationship between culture and technology in understanding media. Students examine the socio-cultural, ontological, economic, historical, and philosophical perspectives relevant for understanding media as technologies. Through historical and contemporary examples, students explore media technologies' social significance.
Provides an overview of the video production experience for those who want to include media production in business, advocacy, research and education.
Theoretical and methodological introduction to the study of images as communicative and cultural phenomena. Theories of the image; implications for visual communication and culture; analysis and production of images in a variety of media and contexts.
Social scientific investigation of media effects and history of mass research. Globalization of mass media, direction and impact of new forms of communication, emerging media technologies and media convergence.
Influences of strategic communication on attitudes, beliefs, and behaviors of message recipients. Definitional, ethical and methodological issues; rhetorical and social scientific approaches to opinion and attitude change; application to advertising, public relations, politics, and health communication.
Examines communication technology from the multiple perspectives of technology, markets and policy.
Individual research project in an advanced area of communication, conducted under the guidance of a faculty member. (1 cr.)
Introduce students to Adobe Photoshop software. Learn how to use Photoshop to alter existing images, to create new material, such as banners or logos. (1 cr.)
Designed to give students who already have a basic understanding of video shooting a chance to explore issues of lighting, framing, lens choice, white balance, and shutter speed. (1 cr.)
Introduce students to the technology and related issues in the production of audio-only work. Combined theory and production lab devoted to developing critical and theoretical skills around sound and focusing on technology and software. (1 cr.)
Aesthetics of making quality web sites through HTML coding and Adobe Dreamweaver software. Conformity with W3C standards and website architecture. (1 cr.)
Essential strategies and tools needed by professional communicators. Proven techniques for crisis statements, talking points for media interviews, briefs for management and legal counsel, and message vehicles for the post-crisis environment. Agency teams formed to manage crises through developed materials. (1 cr.)
Introduces students to interdisciplinary area of Cultural Studies. Explores Cultural Studies' intellectual influences, emergence in the post-war era, and proliferation thereafter, with particular attention to its relevance for the study of communication.
This course is designed to provide a broad-based overview of the Media Arts & Design industry, focusing on the research, strategies and methods that go into designing and preparing media for consumption via a variety of delivery methods (including traditional mass media, online, and mobile devices). Students will gain a theoretical understanding of and practical experience with: digital photography & videography, web design & development, and multimedia production.
Students examine the reciprocal relationship between culture and commerce in understanding advertising. Students examine the socio-cultural, ontological, economic, historical, and philosophical perspectives relevant for understanding advertising as cultural expression. Through historical and contemporary examples, students explore the social significance of advertising practices and products.
Introduction to the study, measurement and analysis of media audiences. This course explores theories of audience behavior, methods for sampling and measuring audiences, and both classic and emerging metrics for capturing user behavior. The course will also explore the ethics of measurement, the audience measurement industry and practical applications for media professionals.
Concentrated workshop in a specific area of qualitative research. (1 cr.)
Concentrated workshop in a specific area of quantitative research. (1 cr.)
Concentrated workshop in a specific area of applied organizational communication. Possible topics include: facilitating participation in organizations, leading diversity and social change, multicultural leadership for training teams and conflict mediation processes. (1 cr.)
Concentrated workshop in a specific area of media production. (1 cr.)
Continuation of supervised research for student writing a Master’s thesis.