PRINCIPLES OF FUNDRAISING
Villanova's Principles of Fundraising course provides students with tools and data-driven solutions needed to execute successful development activities.
Effective fundraising requires sophisticated techniques for identifying, cultivating, and soliciting potential donors. Students learn from a team of exceptional faculty practitioners and develop a portfolio of strategies and skills to implement an effective approach to goal setting, strategic outreach and communication with donors.
The Principles of Fundraising course is offered in collaboration with the Association of Fundraising Professionals - Greater Philadelphia Chapter (AFP-GPC).
Villanova University will award 3.0 Continuing Education Units (CEU’s) along with a certificate of achievement upon completion of the course, which can be applied towards the Certified Fundraising Executive (CFRE) credential (30 points). CFRE International certifies experienced fundraising professionals aspiring to the highest standards of ethics, competence, and service to the philanthropic sector. Learn how to become a CFRE.
PRINCIPLES OF FUNDRAISING
Hybrid format for Spring 2021
Feb. 22 to May 17
6:00 to 8:30 pm
AFP Member: $750.00
Course Materials: No additional charge
On-Campus Course Dates: 2/22, 3/8, 3/22, 4/12, 4/26, 5/10
Online Course Dates: 3/1, 3/15, 3/29 4/19, 5/3, 5/17
- Professional fundraisers who want to broaden their skills and knowledge
- Those seeking to enter the development profession or have just started a new position in development
- Volunteers engaged in fundraising activities
You will learn how to:
- Plan, implement and manage an annual giving program.
- Identify the best multi-media communication strategies and how to adapt your message per each outreach outlet.
- Apply the latest information technology to your fundraising program.
- Organize and host a successful solicitation event.
- Build meaningful, workable relationships with board members and volunteers.
- Assess your current organizations major gifts plan and how to implement better strategies for success through goal setting, strategic outreach, and communication with donors.
Stephanie Cory, CAP®, CFRE is committed to strengthening the nonprofit sector through education and has dedicated her career to fundraising and nonprofit management since 2003. She is a Certified Governance Trainer through BoardSource and a licensed consultant through the Standards for Excellence® Institute. Stephanie earned her bachelor’s and master’s degrees from the University of Southern California.
Gloria Pugliese, MBA, CAP, CFRE has over 20 years of experience in nonprofit fundraising. She currently serves as Director of Advancement at Council for Relationships where she oversees all aspects of development and marketing. She has been an active member of the Association of Fundraising Professionals throughout her career, and has presented educational sessions on a variety of topics related to fundraising. She serves on the boards of The Choristers, the Pennsylvania Youth Chorale, and the Kardon Northeast Branch of Settlement Music School.
Lise Twiford, MBA, CFRE, CAP has been in professional fundraising and development for nearly 30 years, 25 of which were spent within complex healthcare organizations. Her areas of fundraising expertise include strategy, management and execution of capital campaigns, principal/major gifts, planned giving, special events, and annual funds. She currently serves as Director of Development at Germantown Friends School, Philadelphia, PA. Previously she held senior leadership positions in numerous Healthcare organizations and is a past president and chair for the Greater Philadelphia Chapter of the Association of Fundraising Professionals (AFP).
VALUE OF A PROFESSIONAL PROGRAM:
Enhance your resume.
Professional education classes enable you to add new skills, expertise, or credentials to your resume and make you even more valuable to your employer.
Expand your professional network.
Communicating and building relationships with your classmates and instructors can open new doors in your career.
Learn from industry experts.
All programs are taught by instructors who have worked or who are currently working in the field, and who are able to share practical applications and real world examples of topics in the course.