The statement, “the importance of a well-written proposal cannot be overemphasized,” has been used so often in reference to proposal preparation that it has become a cliché. Yet it remains a fact that often the proposal document itself is the most significant factor in the approval or disapproval of a project.
The term ‘well-written’ is generally interpreted to mean only clarity, conciseness, and absence of jargon. While these points are important, it is even more critical that the proposal demonstrate:
Remember that unless you are well known to the funding agency and to the reviewers, the proposal document is your only opportunity to convince them of the merit of your project.
If you are careless in your preparation or do not comply with the funding agency’s instructions you create a negative impression which may cause your proposal to be rejected during the initial screening process. Should this occur, your proposal could be eliminated from competition without ever being evaluated on the basis of its intrinsic worth.