Principles of Fundraising

Broaden your Fundraising skills and knowledge!

Effective fundraising requires sophisticated techniques for identifying, cultivating, and soliciting potential donors. The Villanova University Principles of Fundraising certificate provides students with the tools and data driven solutions for their development needs. Through this course students develop a portfolio of strategies and skills to overcome the challenge of soliciting donations. 

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Course Fees & Schedule

Class Location:

Class Dates & Time:

Program Cost:

Villanova University
800 E. Lancaster Ave.
Villanova, PA 19085

September 14 to December 7, 2015

Mondays: 6:30pm-9:00pm

AFP Member: $650.00

AFP Non-Mem:$750.00

To learn how you can become an AFP Member, call 215-320-3871 or visit  Memberships start at $75 per year.

Registration, Billing/Payments and Cancellation Policy


About the Program

Principles of Fundraising is offered in collaboration with the Association of Fundraising Professionals - Greater Philadelphia Chapter and is an exemplarily program for individuals looking to enhance their philanthropic endeavors. Upon completion of the program Villanova University will award 3.0 Continuing Education Units (CEU’s) along with a certificate of achievement. Principles of Fundraising educates individuals on how to:

  • Plan, implement and manage an annual giving program.
  • Identifying the best multi-media communication strategies and how to adapt your message per each outreach outlet.
  • Apply the latest information technology to your fundraising program.
  • Organize and host a successful solicitation event.
  • Build meaningful, workable relationships with board members and volunteers.
  • Assess your current organizations major gifts plan and how to implement better strategies for success through goal setting, strategic outreach, and communication with donors. 

Course Curriculum 

Class Date:


Sep. 14

Starting a Development Program: An Overview

Sep. 21

Marketing, Public Relations, and Social Media

Sep. 28

The Annual Appeal: Direct Mail, Telefunding, & Online Giving

Oct. 5

Major Gifts: Research, Cultivation, Solicitation

Oct. 19

Campaign Fundraising

Oct. 26

The Basics of Planned Giving

Nov. 2

The Role of the Nominating Committee

Nov. 9

Special Events & Corporate Sponsorship

Nov. 16

Mission Statements, Vision Statements, & Proposal Writing

Nov. 23

Solicitation & the Donors Perspective

Nov. 30

Accountability, Ethics, & the Law

Dec. 7

Putting It All Together: The Development Plan


Scholarship Opportunity

Association of Fundraising Professionals – Greater Philadelphia Chapter offers several partial scholarships for this course to individuals employed as fundraising professionals with one to five years of experience in the field. Scholarships are awarded on the basis of organizational need and career potential. 

Go to to download an application. The deadline is two weeks prior to the class start date. 

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