Thomas B. Ksiazek, Ph.D.
Assistant Professor
Area Coordinator, Journalism
Area of Expertise:
- Media Industries
- Cross-Platform Audience Behavior
- Network Analysis of Digital Media Use
- Social and Political Implications of the Media Use
Summary
Keeping pace with the rapidly morphing media industry while anticipating the adjustments it must make to satisfy the needs of its audiences is Dr. Ksiazek's specialty. He is knowledgeable about the various modes of multiplatform digital media and how they compete with and complement traditional media. Ksiazek is a good source for discussions about how communication education is changing to prepare the next generation of media practitioners.
Education
- Ph.D. Northwestern University
- M.A. Northwestern University
- B.A. University of Pittsburgh
Selected Publications
- Ksiazek, T.B., "A network analytic approach to understanding cross-platform audience behavior," Journal of Media Economics,
- Webster, J.G., and Ksiazek, T.B., "The Dynamics of audience fragmentation: Public attention in an age of digital media," Journal of Communication,
- Peer, L, & Ksiazek, T.B., "You Tube and the Challenge to Journalism: New Standards for News Videos Online," Journalism Studies, 12(1), 2011.
- Ksiazek, T.B., Malthouse, E.C., and Webster, J.G., "News-seekers and Avoiders: Exploring patterns of Total News Consumption across media and the relationship to civic participation," Journal of Broadcasting and Electronic Media, 2010.
Selected Professional Experience
- Instructor, Northwestern University
- Newsdesk Assistant, WTAE-TV (ABC), Pittsburgh, PA
- Production Assistant, WPVI (ABC), Philadelphia
- Researcher, Media Management Center, Northwestern University
Selected Research
- Data use agreement, The Nielsen Company.
