Faculty Experts - Jie Xu, Ph.D.

Jie Xu, Ph.D.

Jie Xu, Ph.D.
Assistant Professor

Area of Expertise:

  • Health Communication
  • Advertising
  • International Public Relations

Summary

Public communication, especially health communication campaigns that promote desirable behaviors like anti-smoking campaigns, can catalyze a sea change in societal attitudes and habits. This area of the communication field is Dr. Xu's specialty. She can also speak authoritatively on international advertising, broadcast research, and communication research.

Education

  • Ph.D., The University of Alabama
  • M.A., Nanking University
  • B.A., Nanking University

Selected Publications

  • Xu, Ji, "Health orientation and media exposure among Chinese college students: Family, Internet and life satisfaction," China Media Research, publication pending.
  • Xu, Ji, "Examining the trust crisis for multi-national corporations in China: A triple-case study of international public relations," Journal of Development Communication, publication pending.
  • Zhou, S., Ye, Y., and Xu, J., "Social and psychological functions of media entertainment: Present theories and future research in China and the West," Chinese Journal of Communication & Society, 10, 157-178.
  • Pan, P., and Xu, J., "On-line strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites," Public Relations Review, 35(3), 251-253, 2009.

Selected Professional Experience

  • Instructor, Nanjing University, Department of Communication
  • Teaching Assistant, University of Alabama
  • Guest Lecturer, University of Alabama

Selected Research

  • Research Fellow, Villanova University, Center for Marketing and Public Policy Research, 2008.
  • Research Fellow, Fudan University (Shanghai), Research Center for International Public Relations, 2005.
  • Research Assistant, University of Alabama, Institute for Communication Research, 2004-2008.
  • Research Fellow, Nanjing University, Research Institute of Mass Communication 2001-2004.

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